Email Marketing Coordinator at Williams

Columbus, Ohio, United States

Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal, Professional ServicesIndustries

Associate’s or bachelor’s degree in marketing, communications or business preferred. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related
Three years’ experience in a professional service organization required. 3–5 years’ experience preferred; law firm experience and pitch/proposal experience a plus
Advanced MS Office skills with understanding of Word formatting
Excellent organizational skills, time management and ability to multitask
Excellent attention to detail with emphasis on accuracy and quality
Familiarity with Microsoft Dynamics. Familiarity with other CRM applications a plus
HTML knowledge required
Strong verbal and written communications skills
Ability to build strong relationships with clients

Layout, test and circulate HTML email drafts with Business Development teams, partners and others, making changes as needed
Assist in building distribution lists and segmenting contacts in the CRM database across multiple criteria for mailings
Send emails using the email merge tools
Help to enforce the firm's data protection and anti-spam policies related to this work
Make HTML email templates and change existing templates to support business needs
Configure, test and set up email layout and web response forms to support global Business Development email campaign tracking, and event registration and management
Create InterAction folders and fields to support events
Produce follow-up reports and metrics for email campaigns and events
Help support global team on consistent email marketing system usage
Suggest improvements to the business processes and to reports generated by the system
Perform data stewarding duties to assist in the maintenance and administration of client and contact data in the firm's Client Relationship Management system
Troubleshoot bugs, broken links and other problems
Performs other responsibilities and ad hoc tasks as assigned