Editorial Data Analyst

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, News, PublishingIndustries

Requirements

Candidates should have 1-2 years of relevant experience in data analytics, consulting, business intelligence, or a similar role. Fluency in Excel/Google Sheets and solid experience with SQL are required. Experience with tools like Tableau, Looker Studio, BigQuery, Google Analytics, or Parse.ly is a major plus, and familiarity with Python or R is a bonus. The ideal candidate is a natural teacher and collaborator, passionate about digital content, curious about trends, a sharp writer, and a self-starter who thrives on testing and learning.

Responsibilities

The Editorial Data Analyst will uncover trends by diving deep into data to find the 'why' behind performance, identifying audience behaviors and coaching Editorial and Audience teams. They will lead testing strategies across the reader journey by designing experiments for content, distribution tactics, and subscription driving strategies. The analyst will build and maintain dashboards using Tableau or Looker Studio to empower teams with data-driven decisions and act as a hands-on strategic partner by turning analysis into innovative story ideas and new audience acquisition tactics. They will use SQL to query databases and wrangle datasets to answer pressing questions about readers and their journey.

Skills

SQL

Tableau

Looker Studio

Data Analysis

Dashboarding

Experiment Design

Audience Behavior Analysis

Content Strategy

Subscription Strategy

Data Wrangling

The Daily Beast

Digital news platform with targeted advertising

About The Daily Beast

The Daily Beast operates as a digital media platform that provides news and entertainment content across various topics, including politics, world news, culture, and technology. It offers in-depth analysis, breaking news, and opinion pieces, catering to readers who seek comprehensive coverage of current events. The platform generates revenue primarily through advertising, utilizing user data to deliver targeted ads that align with the interests of its audience. Additionally, The Daily Beast enhances reader engagement through features like newsletters, quick news summaries, and product reviews, which help retain its audience and foster partnerships with brands. The goal of The Daily Beast is to be a go-to source for diverse and insightful news and entertainment content.

New York City, New YorkHeadquarters

2008Year Founded

ACQUISITIONCompany Stage

Data & Analytics, EntertainmentIndustries

201-500Employees

Benefits

Health Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Paid Holidays

Paid Vacation

Risks

Ad-blocking technology could significantly impact The Daily Beast's advertising revenue.

Competition from platforms like Substack and Medium may draw readers away.

Data privacy regulations could limit user data collection for targeted advertising.

Differentiation

The Daily Beast offers sharp commentary and breaking news, avoiding information overload.

It has won two consecutive Webby awards for 'Best News' site.

The platform features unique sections like 'Cheat Sheet' and 'Scouted' for quick news and reviews.

Upsides

Increased focus on audio content provides new revenue streams and engagement opportunities.

Collaborations with non-profits enhance credibility and trust among readers.

Standalone verticals like 'Obsessed' target niche audiences, boosting engagement and revenue.

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