Voodoo

Data Analyst - Cortex Studio

Remote

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Mobile Games, Tech, Data-driven IndustryIndustries

Requirements

Candidates should have at least 3 years of analytical work experience in the gaming, tech, or a data-driven industry, with a proven track record working closely with product teams. Proficiency in SQL and either R or Python is required, along with experience working with large and complex datasets. Good knowledge of statistical analysis and concepts like A/B testing or forecasting is necessary. The ideal candidate is autonomous, possesses strong analytical and problem-solving skills, and has excellent attention to detail. They must be able to understand business problems, translate them into analytics problems, and solve them using appropriate methods, demonstrating a pragmatic mindset and the ability to prioritize effectively.

Responsibilities

The Data Analyst will act as a trusted advisor on data-related matters, establishing best practices for data collection, analysis, and reporting. They will lead the analysis of large, complex datasets to understand player behavior and identify growth opportunities in engagement, retention, and monetization. The role involves translating data insights into clear recommendations for game design, feature development, and the product roadmap. Responsibilities include collaborating cross-functionally with game designers, product managers, and developers to embed data-driven strategies, and designing, building, and maintaining automated dashboards and reports. Additionally, the analyst will utilize A/B testing to evaluate and optimize game features and mechanics, driving measurable improvements in key performance indicators.

Skills

SQL
R
Python
Statistical Analysis
A/B Testing
Data Analysis
Data Collection
Data Reporting
Dashboarding
Forecasting

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters
2013Year Founded
$480.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, GamingIndustries
501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.
Questopia's launch in China could face regulatory challenges.
Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.
The company specializes in hyper-casual games, attracting a broad audience globally.
Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.
Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.
Successful launch of Questopia in China expands Voodoo's market presence.

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