Economy Lead - Core Unit at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

YesVisa

Mobile Gaming, TechnologyIndustries

Requirements

5+ years of experience as a Game Designer, including 2+ years as Game Economy Designer or Monetization Expert
Experience working on mobile games and f2p, experience creating economy and monetization loops, and maintaining their balancing
Strong mathematical or economic background, fluency in economic modelling and Excel/Google Sheets/relevant toolset
Clear communication skills in English, both written and verbal; Clear and concise
Entrepreneurial mindset essential

Responsibilities

Increase revenue streams and monetization depth, providing a long term vision
Continuously analyze in-game data to identify opportunities for optimizing and growing game economies
Create and maintain models of in-game economies, considering player progression, currency flow, and reward systems
Deliver designs of A/B tests to experiment with different economic models and features, analyzing results to implement the most effective solutions
Monitor test performance and iterate on strategies based on data-driven insights
Drive close collaboration with Game Designers, Developers, and Analysts to align economic strategies with game design goals and clear KPIs that prove success
Ensure that game economy models are scalable and adaptable to new game features or changes in player behavior
Regularly present findings and recommendations to stakeholders, including the General Manager and Game Designers, to drive informed decision-making
Stay up-to-date with industry trends and competitor strategies in midcore games to identify opportunities for innovation and differentiation
Apply industry best practices and learnings to enhance game monetization and player experiences

Skills

Data Analysis

Economy Modeling

A/B Testing

Monetization

Player Progression

Currency Flow

Reward Systems

KPI Tracking

Game Design Collaboration

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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