Director, Technology Marketing at Johnson & Johnson

Raritan, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTechIndustries

Requirements

Experience serving as a global technology leader in defining and executing marketing technology strategy
Ability to build and optimize data-driven marketing ecosystems for B2B and B2C channels
Expertise in marketing capabilities including lead management, consent management, campaign orchestration, segmentation, targeting, e-commerce enablement, and AI-driven analytics
Strong partnership skills with Sales, Data & Analytics, and Architecture technology domains
Knowledge of Johnson & Johnson MedTech’s Project Butterfly and 80/20 harmonization model (preferred)
Preferred location in Raritan, NJ; remote US candidates considered case-by-case

Responsibilities

Define the technology vision and roadmap for Marketing aligned to Butterfly’s 80/20 harmonization model
Serve as the strategic technology partner to Global and Regional Marketing leaders, shaping customer engagement across digital, in-person, and post-event channels
Partner with Sales and Commercial Excellence to enable lead scoring, prioritization, and conversion tracking
Drive technology strategies supporting B2B and B2C commerce expansion through the Vision platform and e-commerce integrations
Build a data foundation consolidating leads across channels for automated lead assignment, segmentation, and campaign targeting
Implement AI-driven capabilities for lead ranking, behavioral insights, and proactive campaign planning
Enable bi-directional data flows between Marketing and Sales for feedback on lead disposition, win/loss reasons, stage timing, and conversion rates
Partner with enterprise data and analytics teams to integrate marketing performance dashboards and sentiment analysis
Lead migration off Salesforce Marketing Cloud toward a unified global marketing technology stack
Oversee design and delivery of scalable solutions for consent management, campaign automation, and post-event follow-up

Skills

Marketing Technology

Data-Driven Marketing

Lead Management

Consent Management

Campaign Orchestration

Segmentation

B2B Marketing

B2C Marketing

Commercial Transformation

Johnson & Johnson

Healthcare products in pharmaceuticals and devices.

About Johnson & Johnson

Johnson & Johnson operates in the healthcare sector with three main areas: pharmaceuticals, medical devices, and consumer health products. In the pharmaceuticals segment, the company develops prescription drugs for various medical conditions such as cancer and infectious diseases. The medical devices segment provides products used in surgeries and other medical procedures, while the consumer health segment offers over-the-counter products, including baby care and personal health items. Johnson & Johnson generates revenue through direct sales and partnerships, and it invests significantly in research and development to create new products that meet the needs of consumers and healthcare providers. The company stands out from competitors by emphasizing diversity, equity, and inclusion in its workplace, fostering an environment where employees can share their perspectives. Its goal is to improve patient outcomes and enhance the overall health and well-being of individuals globally.

New Brunswick, New JerseyHeadquarters

1886Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

J&J faces a class action lawsuit in Australia over ineffective cold and flu medications.

Former J&J executives joining other firms could lead to increased competition.

Ongoing legal battles, like the lawsuit against Cigna, pose financial liabilities for J&J.

Differentiation

J&J operates in three segments: pharmaceuticals, medical devices, and consumer health.

The company invests heavily in R&D for innovative medical solutions and products.

J&J is committed to diversity, equity, and inclusion in its workplace culture.

Upsides

J&J's collaboration with Helsinki University Hospital focuses on value-based healthcare models.

The rise of personalized medicine offers J&J opportunities in targeted therapies.

Increased focus on digital health solutions presents expansion opportunities for J&J.

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