Director, Platform & Partnerships at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Social Media, TechnologyIndustries

Requirements

Strategic thinker, self-motivated, and action-oriented
Deep understanding of social platforms (e.g., YouTube, Meta, Snap, TikTok), including content best practices, measurement, and reporting capabilities
Lives and breathes social media and understands the impact of influencer marketing for brands
Impeccable interpersonal skills
Ability to navigate multiple work-streams and deliverables

Responsibilities

Serve as liaison with all major social platforms (YouTube, Meta, Snap, TikTok) as lead for Influential
Support Sales, Client Management, Creative, and Creator teams in understanding platform differentiation and opportunities for clients
Lead regular communications with all platforms (weekly/biweekly/monthly)
Secure alpha/beta opportunities for Influential and clients
Forge new client relationships through partners resulting in increased revenue opportunities for Influential
Build test and learn strategies in partnership with platforms and internal paid media team
Create trainings with platform partners for Influential teams to ensure company is up to date with latest platform capabilities
Support the SVP, Growth in identifying, negotiating, and operationalizing strategic partnerships for Influential
Identify partners that align with Influential’s unique value proposition, focused on diversity, equity, inclusion, technology, and innovation
Negotiate and build legal agreements as needed with key strategic partners
Work with internal teams to operationalize partners, creating a seamless process from sale to activation

Skills

Influencer Marketing

TikTok

Instagram

Facebook

YouTube

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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