Director of Product Marketing at Suno

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Music, TechnologyIndustries

Requirements

10+ years in consumer product marketing, ideally with strong exposure to technology, music, or creative tools
Proven track record owning GTM end-to-end for meaningful consumer launches from insight, through execution, and measurement
Experience bringing mobile-centric consumer apps to market and growing stickiness / engagement over time
Experience working closely with Product, UXR, and Growth in fast-paced, high-ambiguity environments
Prior experience leading or influencing top-mid funnel (acquisition, onboarding, activation, early habit) for a consumer, UGC, or subscription product
Exceptional storytelling and writing skills – able to turn complex product work into clear, compelling narratives, copy, and launch stories that resonate with new and casual users
Analytical skills - comfortable setting success metrics, reading dashboards, and using data to refine strategy, journeys, and messaging
Cross-functional leadership skills – able to align Product, Design, UXR, Growth, Brand, and Creator/Artist partners around a single story and integrated plan
User-centric mindset – comfortable synthesizing UXR, data, and qualitative feedback into segment definitions, user journeys, and messaging
Self-starter who is energized by ambiguity and can create structure where it doesn’t exist
Bias towards shipping and iterating vs. waiting for the perfect information. Comfortable running experiments, learning

Responsibilities

Define and own the casual creator growth & experiences strategy (top–mid funnel), including how Suno moves a user from discovery, to signup, to first song and early repeat use
Develop a clear POV on which problems to solve first for new and casual users and why, grounded in user insights and business impact
Stand up a repeatable GTM and user journey framework for consumer-facing features including launch criteria, standard artifacts, shared success metrics, etc
Lead GTM for key launches (eg. onboarding revamp, core experience improvements, referral and community initiatives. etc.)
Build and execute a mobile-first strategy that drives app downloads, onboarding, and early engagement
Work with UXR and Data to map and optimize the new-user journey for core casual creator segments. Identify the highest leverage touchpoints and ensure messaging is consistent across all
Serve as a cross-functional leader and player-coach with Product, Design, UXR, Growth, and Brand. Work collaboratively with Head of PMM to shape the future org

Skills

Key technologies and capabilities for this role

Product MarketingGTM StrategyUser OnboardingGrowth MarketingConsumer MarketingLaunch ManagementUser InsightsUXRTeam BuildingMobile App MarketingWeb Marketing

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 10+ years in consumer product marketing, ideally with exposure to technology, music, or creative tools, along with a proven track record owning GTM end-to-end for consumer launches.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for the Director of Product Marketing role?

This information is not specified in the job description.

What will the team structure look like for this role?

You'll start as a player-coach owning major launches and journey work yourself, and over time, help build and lead a small team focused on consumer experiences, within a PMM team that currently has one person.

What makes a strong candidate for this Director of Product Marketing position?

A seasoned consumer PMM with experience bringing mobile-centric consumer apps to market, growing stickiness and engagement, working closely with Product, UXR, and Growth teams, and comfortable with ambiguous, rapidly-evolving scope.

Suno

Platform for music creation and collaboration

About Suno

Suno.com provides a platform for music creation that allows users of all skill levels to compose and produce music. The platform offers basic features for free, while advanced tools and services are available through premium subscriptions. Users can create music without needing extensive musical training, making it accessible to both professionals and hobbyists. Suno.com differentiates itself from competitors by focusing on inclusivity in music creation, enabling anyone to explore their musical creativity. The company's goal is to democratize music creation, making it easier for everyone to participate in the music-making process.

Cambridge, MassachusettsHeadquarters

2022Year Founded

$121.6MTotal Funding

SERIES_BCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Generous Commuter Benefit

Unlimited Paid Time Off

Risks

Increased competition from new AI music platforms could dilute Suno's market share.

The RIAA lawsuit may lead to legal expenses and restrictions on Suno's technology.

Delays in product rollouts, like the Android app, could affect user acquisition.

Differentiation

Suno offers a unique AI music generator with a Remaster feature for enhancing compositions.

The platform's 'Covers' feature allows users to reinterpret songs in new genres.

Suno's 'Personas' feature provides artists with customizable AI-generated music experiences.

Upsides

AI integration in music creation is increasingly popular, benefiting Suno's user base.

The rise of mobile music apps supports Suno's recent Android app launch.

Growing demand for personalized music experiences aligns with Suno's customizable features.

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