Director of Product - Ads at SoundCloud

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music Streaming, Digital Advertising, TechnologyIndustries

Requirements

Bachelor's degree or work experience in a relevant field with 8+ years of product management experience, with a consistent track record of launches and quantifiable wins
Significant industry expertise working with ad-tech & ads products
Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
Experience working closely with engineers, designers, and data scientists
Familiarity with core mobile, web, and backend applications
Thorough, detail-oriented, and organized, with the ability to lead multiple projects in parallel
Outstanding verbal and written communication, as well as a high level of comfort leading workshops and presentations with a diverse group of stakeholders and teams

Responsibilities

Identify opportunities to grow SoundCloud’s ads business through an understanding of user needs, business needs, and technical feasibility
Lead adoption of the ads industry's best practices to drive innovation and facilitate a best-in-class global business, including support across platforms, resellers, and partners
Maximize ad yield given available inventory, and unlock new inventory, through optimization of the ads experience across mobile & web
Drive end-to-end execution of projects from concept through prioritization, design, build, launch, experimentation, and iteration
Work closely with the engineering, design, data, research, marketing, and business teams to ensure requirements are well-defined, clear, and aligned with strategic goals
Attend and actively contribute to the cross-functional team ceremonies, including daily stand-ups, sprint planning, retrospectives, and backlog refinement sessions
Be the go-to person for day-to-day management of features and capabilities within the payments platform, addressing team inquiries and managing day-to-day operations
Act as a liaison, communicate outcomes, and manage tradeoffs amongst multiple feature teams and stakeholders, including SoundCloud’s executive team and senior leadership

Skills

Product Management

Ads

Ad-Serving

Algorithms

Video Ads

Audio Ads

Display Ads

Web Development

iOS

Android

Ad Yield Optimization

A/B Testing

Cross-Functional Collaboration

User Empathy

Business Impact

SoundCloud

Digital music streaming platform for creators

About SoundCloud

SoundCloud is a digital music streaming platform that allows users to listen to a vast library of over 265 million music tracks for free. Users can access music online, making it a popular choice for individual listeners, artists, bands, DJs, and audio creators. The platform operates on a multifaceted business model, offering a free tier with ads and premium subscription plans like SoundCloud Go and SoundCloud Go+, which provide ad-free listening, offline access, and higher audio quality. Additionally, SoundCloud has a monetization program called SoundCloud Premier, which enables artists to earn money from their tracks through ad revenue and fan support. This focus on both music consumers and creators, along with its extensive library and community of content creators, sets SoundCloud apart from its competitors. The company's goal is to enrich the music experience for users while providing opportunities for artists to monetize their work.

Berlin, GermanyHeadquarters

2007Year Founded

$450.8MTotal Funding

SERIES_GCompany Stage

Consumer Software, EntertainmentIndustries

501-1,000Employees

Benefits

Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources

Robust 401k program

Employee Stock Ownership Plan

Generous professional development allowance

Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!

Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually

16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children

Various snacks, goodies, and 2 free lunches weekly when at the office

Risks

Cheaper artist plans may reduce revenue per user without a subscriber increase.

SoundCloud's merch store faces competition from established platforms like Bandcamp and Teespring.

New algorithms may face backlash if perceived as unfair or ineffective by artists.

Differentiation

SoundCloud offers a unique social platform for creators to connect with fans globally.

The platform's vast library of 265 million tracks sets it apart from competitors.

SoundCloud's artist monetization program, SoundCloud Premier, attracts a diverse creator community.

Upsides

AI-driven music tools enhance user engagement with personalized experiences and innovative content.

'Fan-powered' Buzzing Playlists increase user interaction by spotlighting emerging artists.

The beta merchandise program provides additional revenue streams, enhancing artist loyalty.

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