Director of Performance Marketing

Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]

About the Job

Sama is seeking a bold, data-obsessed Director of Performance Marketing to drive pipeline growth across digital, events, and lifecycle channels. You’ll own the performance strategy, manage execution across paid media and field programs, and lead cross-functional alignment to drive measurable results. This role is perfect for someone who thrives in a high-impact, high-visibility environment—blending analytics, creativity, and automation to fuel demand.

You’ll work closely with Sales, Product, Revenue Operations, and external agencies to scale qualified pipeline and improve funnel efficiency. You’ll also own channel performance, experimentation, budget planning, and content calendar alignment across campaigns.

Key Responsibilities

Performance Strategy & Leadership

• Own Sama’s performance marketing strategy to drive awareness, engagement, and qualified pipeline across high-priority verticals (e.g., Retail, Robotics, Automotive, GenAI, CV).
• Build and manage a team of performance marketers, contractors, and agencies.
• Lead integrated campaign planning and execution in coordination with Product Marketing, Content, and Sales.
• Own and maintain a strategic content and campaign calendar aligned to industry use cases, field activities, and product milestones.
• Define and report on KPIs across the funnel—MQLs, SALs, SQOs, CAC, and ROI.
• Work with Marketing Ops to ensure clean attribution, lead scoring, and conversion tracking in HubSpot and Salesforce.
• Leverage AI and automation to enhance personalization, segmentation, and experimentation at scale.

Channel Execution & Optimization

Execute and optimize cross-channel programs with a focus on:

• Paid Media: Google Ads, LinkedIn, Meta, Reddit, YouTube
• Events & Tradeshows: Industry events, field marketing
• Search (SEM & SEO): Work with content and technical partners on performance-based SEO and paid search.
• Website & CRO: Optimize landing pages, forms, and user flows for conversion using HubSpot and A/B testing tools.
• Email & Nurture: Drive engagement through targeted lifecycle campaigns and remarketing journeys.
• Manage media budgets, vendor relationships, and campaign performance with accountability for results.

Programs You’ll Own

• Paid Acquisition (Google, LinkedIn, Meta, Reddit, Programmatic)
• Website & Conversion Optimization (Landing Pages, CRO, HubSpot)
• SEO & SEM (Keyword Strategy, Technical SEO, Paid Search)
• Email & Lifecycle Nurture (Automation, Segmentation, Lead Routing)
• Events & Webinars (Pre-event promotion, booth strategy, lead capture, post-event follow-up)
• Analytics & Attribution (Dashboards, ROI, Funnel Health)
• AI & Martech Stack (Tools for creative optimization, targeting, and automation)

Qualifications

• 7 - 10+ years of B2B performance marketing experience, preferably in enterprise tech, SaaS, or AI.
• Demonstrated success owning pipeline targets and executing high-performing paid and event programs.
• Hands-on experience with HubSpot, Google Ads, LinkedIn Campaign Manager, Google Analytics, and Salesforce.
• Deep understanding of attribution modeling, funnel analysis, and budget planning.
• Experience with field marketing or performance-focused event strategy.
• Skilled at managing internal teams and external vendors with a test-and-learn mindset.
• Clear communicator with a passion for operational excellence, experimentation, and measurable outcomes.

Why You’ll Thrive at Sama

• Make a measurable impact at the forefront of applied AI and responsible data.
• Lead high-visibility initiatives that connect top-of-funnel activity to business results.
• Join a mission-driven team that values innovation, ownership, and execution.

Résumé du poste

Sama est à la recherche d’un.e Directeur.trice du marketing de performance axé.e sur les données pour stimuler la croissance du pipeline à travers nos canaux numériques, nos événements et nos initiatives de cycle de vie client. Dans ce rôle, vous serez responsable de la stratégie de performance, de la gestion de l'exécution des médias payants et des programmes de terrain, et de l'alignement interfonctionnel pour obtenir des résultats mesurables. Ce poste est idéal pour une personne qui prospère dans un environnement à fort impact et à forte visibilité, alliant analyse, créativité et automatisation pour alimenter la demande.