Director of Partner Marketing at Talkiatry

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, HealthcareIndustries

Requirements

8–10+ years of experience in demand generation, content marketing, or partner marketing with at least 3+ years in a leadership role
Proven success executing integrated marketing campaigns that drive measurable pipeline and partner engagement
Strong leadership and cross-functional collaboration skills, with experience influencing across marketing, product, sales, and operations
Experience evaluating and managing external vendors and agencies (e.g., creative, media, digital, or content partners) to ensure high-quality execution and ROI
Analytical mindset and experience managing marketing performance metrics tied to demand generation and pipeline growth
Excellent storytelling and communication skills; ability to articulate complex ideas simply and persuasively
A passion for expanding access to high-quality mental healthcare

Responsibilities

Lead Demand Generation for Referrals: Build and execute integrated marketing programs that generate partnerships leads and drive referral volume across channels—including email, paid media, SEO, webinars, events, and nurture campaigns
Develop and Scale Content Marketing: Own the partner-facing content strategy—from thought leadership and case studies to campaigns and field enablement materials. Use content to educate, engage, and convert referral partners
Partner with Cross-Functional Teams: Collaborate with partnerships, account management, marketing, and creative teams to ensure consistent messaging and seamless execution across every partner touchpoint
Optimize Performance: Track and analyze KPIs such as referral engagement, account penetration, and marketing-sourced referrals. Use insights to refine messaging, content, and GTM strategy
Enable Partner Success: Create scalable marketing tools, onboarding resources, and communications that empower partnerships and account management teams to drive growth
Evaluate and Manage External Agencies and Vendors: Scale Talkiatry’s in-house capabilities with external expertise to increase GTM velocity. Source, assess, and manage 3rd-party partners to scale content and demand generation capabilities

Skills

Demand Generation

Marketing Strategy

Content Strategy

Email Marketing

Paid Media

SEO

Webinars

Events

Nurture Campaigns

Partner Engagement

Vendor Management

Referral Marketing

Talkiatry

Provides virtual psychiatric care services

About Talkiatry

Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.

New York City, New YorkHeadquarters

2019Year Founded

$192.6MTotal Funding

DEBTCompany Stage

HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Flexible Work Hours

Remote Work Options

Risks

Increased competition from other telehealth platforms may affect market share.

Reliance on insurance reimbursements poses financial risks with policy changes.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Talkiatry offers insurance-covered virtual psychiatric care, enhancing accessibility for patients.

The company partners with ERC Pathlight to provide specialized care for eating disorders.

Talkiatry's diverse clinical team ensures personalized care across various mental health needs.

Upsides

Talkiatry's value-based care model improves health outcomes and reduces costs.

The partnership with Biogen expands services to address postpartum depression effectively.

Growing telehealth adoption boosts demand for Talkiatry's services.

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