Director of Oncology Marketing, User Experience (UX) Marketing at Natera

San Carlos, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Oncology, Diagnostics, Healthcare, BiotechnologyIndustries

Requirements

Bachelor’s degree in life sciences, marketing, or healthcare technology required; MBA or other advanced degree preferred
10+ years of experience in diagnostics, oncology, or digital health marketing
Demonstrated success in promoting innovative testing platforms or care management technologies
Familiarity with MRD testing and its growing role in oncology treatment decision-making is highly desirable
Strong knowledge of oncology workflows and user-centered healthcare technology design
Proven ability to craft compelling clinical and operational narratives for varied audiences
Skill in translating complex scientific concepts into clear, accessible marketing content
Track record of launching or scaling diagnostic or digital health products into clinical use
Exceptional leadership, collaboration, and communication skills across functions
Deep commitment to advancing precision medicine and improving patient outcomes through digital innovation

Responsibilities

Develop and implement integrated marketing plans focused on Natera’s digital UX and MRD workflows that support precision oncology
Drive strategic messaging that communicates the clinical utility, operational efficiency, and patient-centered impact of MRD testing
Promote Natera’s data visualization tools and digital reports as critical enablers of evidence-based clinical decision-making
Collaborate across clinical, medical affairs, product, and commercial functions to align MRD positioning with oncology best practices
Design and launch campaigns targeting oncologists, tumor boards, and care teams to promote the adoption and integration of MRD testing
Create and enhance sales enablement tools and educational resources to illustrate how Natera’s UX innovations streamline test adoption in routine care
Oversee agency and vendor partnerships to produce compelling, evidence-based content for a variety of oncology stakeholders
Present strategic initiatives, adoption trends, and campaign performance metrics (KPIs) to executive leadership
Perform other duties as assigned

Skills

Strategic Marketing

Integrated Campaigns

MRD Testing

Data Visualization

UX Workflows

Oncology Marketing

Sales Enablement

Vendor Management

KPI Analysis

Thought Leadership

Cross-functional Collaboration

Digital Reports

Natera

Genetic testing and diagnostics solutions provider

About Natera

Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.

Austin, TexasHeadquarters

2004Year Founded

$149.9MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Flexible medical plans

Investment options

Time off

Workplace perks

Risks

Hindenburg report accuses Natera of deceptive sales practices, risking legal challenges.

New Prospera Heart features may face slow adoption by healthcare providers.

Fetal RhD NIPT demand may drop post-RhIg shortage, affecting future sales.

Differentiation

Natera's Signatera test offers personalized ctDNA analysis for cancer patients.

Prospera Heart test uses unique Donor Quantity Score for transplant rejection detection.

Panorama NIPT test is a leader in non-invasive prenatal testing with 2 million tests.

Upsides

Increased adoption of liquid biopsy techniques boosts demand for Natera's cfDNA tests.

AI integration enhances accuracy and speed of Natera's cfDNA analysis.

Growing personalized medicine trend aligns with Natera's customized genetic tests.

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