Wealthfront

Director of Market Insights Content (Temporary Role)

Palo Alto, California, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Content & MediaIndustries

Financial Writer & Editor - Content Vertical Lead

Employment Type: Temporary (6-month contract with potential for permanent conversion) Salary Range: $185,000 - $215,000 USD (annualized) Location Type: Not specified

Position Overview

Wealthfront is seeking an experienced financial writer and editor to launch and grow a new content vertical within the Consumer Communications Team. The primary goal is to empower young professionals to make informed financial decisions by creating timely, unique content that connects macroeconomic news with personal finance goals. This role will lead the creation of engaging, shareable content across various formats and channels, including written and video content for social media, emails, and the blog. You will also build and manage a team of content creators and collaborate with cross-functional teams including Social Media, Editorial, Investment Research, Product Marketing, and Compliance.

About the Consumer Communications Team

The Consumer Communications Team at Wealthfront aims to inspire and empower smart financial decisions through unique and relevant content, positioning Wealthfront as the trusted partner for young professionals managing and growing their wealth. Successful content strategists here are creative, develop unique content that delivers value, and are experienced in testing and iterating across topics, formats, and distribution channels.

This is an ideal opportunity for an experienced financial journalist and editor looking to build a new content vertical and team from the ground up, helping Wealthfront's target audience expand their financial knowledge and deepen their relationship with our products.

Responsibilities

  • Monitor daily market and macroeconomic news to generate high-quality, timely content ideas that help young professionals navigate market trends and build financial confidence.
  • Build and manage a team of freelancers to produce content across platforms (social media, short and long-form video, email, etc.), focusing on unique, value-driven content for Wealthfront's audience.
  • Partner with Product Marketing, Lifecycle, and Social Media teams to distribute content to clients and prospects across all channels.
  • Evaluate new content formats and distribution channels, making recommendations for adoption.
  • Collaborate with internal teams to measure content impact and develop strategies for improvement.

Qualifications

  • 8+ years of experience writing and editing timely and engaging financial market and macroeconomic stories at a top-tier news outlet.
  • Demonstrated experience writing and editing diverse financial content, including newsletters and video scripts.
  • Proven track record of building and managing a team of writers/content creators to produce high-quality, engaging content.
  • Deep knowledge of investing and personal finance strategies, macroeconomic data, and the impact of financial trends on young professionals.
  • Creative storyteller skilled in translating financial news and data into unique, digestible content.
  • Experience managing video content production is preferred but not required.
  • Bachelor's degree required.

About Wealthfront

Wealthfront's mission is to create a financial system that favors people, not institutions. We achieve this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their wealth.

Skills

Financial writing
Editing
Content strategy
Video content creation
Social media management
Team management
Macroeconomic analysis
Content marketing
Cross-team collaboration

Wealthfront

Automated investment and wealth management services

About Wealthfront

Wealthfront provides financial services aimed at helping individuals grow their wealth through a digital platform. Its main offering is an automated investment platform that utilizes robo-advisors—algorithms that manage and invest client funds for long-term growth. This service is complemented by a high-yield cash account that offers a competitive 5.00% APY for short-term savings, provided through partner banks. Additionally, Wealthfront offers a diversified bond portfolio, allowing clients to earn dividends with tax advantages, and a platform for discovering and purchasing stocks to facilitate quick and strategic investment decisions. Unlike many traditional wealth management firms, Wealthfront focuses on automation and ease of use, making financial services accessible to a broader audience. The company's goal is to simplify wealth management and help clients maximize their financial potential.

Palo Alto, CaliforniaHeadquarters
2011Year Founded
$198.9MTotal Funding
SERIES_ECompany Stage
Fintech, Financial ServicesIndustries
201-500Employees

Benefits

Free lunches, snacks, coffee
Receive 1:1 mentorship
Caltrain pass, an additional transportation stipend, and relocation bonuses
Monthly wellness reimbursement
Discretionary time off policy and offer 16 weeks of paid parental leave
Comprehensive medical, dental and vision coverage

Risks

Increased competition from robo-advisors and traditional institutions may erode market share.
Free wire transfers could increase operational costs without boosting revenue.
Expansion into stock trading faces competition from established platforms like Robinhood.

Differentiation

Wealthfront offers a high-yield cash account with industry-leading 5.00% APY.
The company provides a diversified bond portfolio with tax advantages and no maturity dates.
Wealthfront's automated investment platform uses award-winning algorithms for long-term wealth growth.

Upsides

Wealthfront's cash account now offers up to $8 million in FDIC insurance.
The company has reached $50 billion in client assets, indicating strong growth.
Increased demand for AI-driven financial advice aligns with Wealthfront's robo-advisor services.

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