Director of Growth & Acquisition Marketing at Minted

San Francisco, California, United States

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, MarketingIndustries

Requirements

10+ years of world-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning
Understanding of the TV & streaming media landscape
Deep understanding of the search landscape (SEM, SEO, GEO)
Experience with running other acquisition channels like Affiliates, Programmatic Display, Paid social, etc
Extremely high analytical capability complemented by a strong brand sensibility
Strong track record of building, managing, and mentoring high-performance teams
High bar for talent and continuously raise the bar
Bachelor’s degree required, MBA preferred
At the forefront of marketing trends, AI search, and emerging media opportunities
Eager to find new ways to grow the business with finger on the pulse of the marketing landscape and eCommerce industry
Strategic, consumer-centric thinker
Superb strategist with proven ability to identify opportunities and a sound strategic path to achieve them
Results-oriented, digs into details and focuses on what truly matters
Comfortable in data-driven, outcome-oriented, merit-based environments, highly motivated by goal accomplishment
Outstanding communicator who can distill data into key themes/learnings and communicate succinctly/convincingly to stakeholders
Receptive to change: flexible, adaptable, innovative, open to competitive pressure and market change
Strong cross-functional and team leader, fun to work with/for, effective in influencing/coaching/collaborating

Responsibilities

Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade
Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies
Develop new and comprehensive approaches to measure the effectiveness of all marketing initiatives, in partnership with Minted’s Analytics team
Manage and drive continuous improvement of day-to-day performance management and reporting
Lead a team and manage multiple agency relationships; hire, manage, and develop best-in-class marketers
Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your team delivers to the business
Work cross-functionally with category general managers, product, engineering, creative, and analytics to unlock new growth opportunities

Skills

Key technologies and capabilities for this role

Performance MarketingCustomer AcquisitionMarketing StrategyAnalyticsTeam LeadershipAgency ManagementMarketing MeasurementAI SearchEmerging MediaeCommerce

Questions & Answers

Common questions about this position

What experience is required for the Director of Growth & Acquisition Marketing role?

Candidates need 10+ years of world-class expertise in performance marketing including search, display, paid social, and affiliate, plus media planning, understanding of TV & streaming media, and deep knowledge of search landscapes like SEM, SEO, and GEO.

What are the key responsibilities in this role?

You will own all aspects of performance marketing, develop strategies for new customer acquisition, identify growth opportunities, measure marketing effectiveness with the Analytics team, manage teams and agencies, and work cross-functionally.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What kind of work environment or company culture does Minted offer?

Minted offers a data-driven, outcome-oriented, and merit-based work environment where you will lead teams, collaborate cross-functionally, and thrive on goal accomplishment.

Minted

Online marketplace for independent artists' designs

About Minted

Minted is an online marketplace that connects independent artists with customers looking for unique and high-quality designs. The platform offers a variety of products, including holiday cards, personalized stationery, art prints, gift wrap, and home decor items. Minted operates using a crowdsourcing model where artists submit their designs to a Design Challenge, and customers, along with other artists, vote on their favorites. The winning designs are produced and sold by Minted, allowing for a constantly updated selection of customer-approved products while supporting independent artists. Minted also has a membership program, Minted More, which provides discounts and exclusive access to products. Additionally, the company enhances the customer experience with services like free recipient addressing and high-quality printing options, setting it apart from other online retailers.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$289MTotal Funding

SERIES_ECompany Stage

Design, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Unlimited Paid Time Off

Employer Funded Health Savings Account

Monthly Gym/Wellness Reimbursement

Employer Funded Commuter Benefits

Employee Discount

Friends and Family Discount

Stock Options

Mental Health Support

Risks

Increased competition from online marketplaces may dilute Minted's market share.

AI-generated art tools challenge Minted's crowdsourcing model for unique designs.

Supply chain disruptions in paper and printing could affect Minted's product delivery.

Differentiation

Minted uses crowdsourcing to curate unique, customer-approved designs from independent artists.

The company offers a membership program, Minted More, for exclusive discounts and products.

Minted provides value-added services like free recipient addressing and high-quality printing options.

Upsides

Minted's partnership with DoorDash taps into the convenience trend for younger consumers.

Collaborations with brands like The Met enhance Minted's brand prestige and customer reach.

The rise of hybrid events boosts demand for Minted's digital invitations and stationery.

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