Director of Field Marketing, Americas at Similarweb

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, MarketingIndustries

Requirements

8+ years of B2B marketing experience, with at least 3 years in a senior field or regional marketing role
Strong business acumen — thinking in funnel stages, conversion metrics, and ROI
Passion for storytelling and creativity — with proven ability to localize campaigns and think outside the playbook
Collaborative spirit and track record of building trust with cross-functional teams and senior stakeholders
Comfortable working in a fast-paced, matrixed organization, balancing global and regional needs
Thoughtful, empowering leader who knows how to coach, prioritize, and deliver through others
Authorized to work for any employer in the U.S. (no sponsorship available)
Based out of New York City office, requiring four days in the office

Responsibilities

Act as the strategic partner to regional GMs, translating business priorities into impactful marketing plans that drive awareness, engagement, and pipeline
Own the end-to-end regional marketing strategy and execution across NA and LATAM, including events, ABM, content, and partner activations
Build integrated marketing programs in collaboration with Product Marketing, Brand, Demand Gen, and Sales — ensuring a seamless 360° customer journey
Champion regional advocacy including testimonials, case studies, and regional customer communities
Drive customer marketing initiatives to support upsell, retention, and engagement
Manage and optimize the regional marketing budget, making data-driven decisions based on ROI, funnel metrics, and sales velocity
Align closely with Sales and Revenue Operations to analyze pipeline health, prioritize investments, and report performance to senior stakeholders
Lead, coach, and develop a high-performing regional team (2 full-time marketers in NYC plus freelancers), ensuring execution excellence and alignment with global strategy
Manage the entire Americas Field Marketing budget and performance; report to Global VP of Marketing and partner with General Managers of Americas and Investors

Skills

Key technologies and capabilities for this role

Field MarketingABMEvents ManagementContent MarketingDemand GenerationPipeline GenerationBudget ManagementTeam LeadershipStrategic PlanningCross-Functional CollaborationCase StudiesTestimonialsPartner Activations

Questions & Answers

Common questions about this position

What is the salary for the Director of Field Marketing role?

This information is not specified in the job description.

Is this role remote or does it require office presence?

This role is based out of the New York City office and requires four days in the office.

What experience and skills are required for this position?

Candidates need 8+ years of B2B marketing experience with at least 3 years in a senior field or regional marketing role, strong business acumen with focus on funnel stages, conversion metrics, and ROI, passion for storytelling and creativity to localize campaigns, and a collaborative spirit for building trust with cross-functional teams.

What is the team structure for this role?

You'll manage a distributed team of 2 full-time marketers based in NYC plus freelancers.

What kind of company culture can I expect at Similarweb?

Similarweb features bright, curious, practical, and good people working across the globe in a collaborative environment.

Similarweb

Digital data analytics platform for businesses

About Similarweb

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, allowing them to strategize effectively. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital interactions, which helps clients identify opportunities for growth and profitability. The goal of Similarweb is to empower businesses with accurate digital data to enhance their competitive advantage.

New York City, New YorkHeadquarters

2007Year Founded

$229.3MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Professional Development Budget

Risks

Emergence of decentralized platforms like Bluesky may impact demand for centralized analytics.

Rapid growth of AI-driven platforms may shift focus from traditional web analytics.

Secondary offering of shares at a lower price could affect investor confidence.

Differentiation

Similarweb offers a comprehensive view of digital activity across multiple stakeholders.

The platform provides actionable insights for businesses to gain a competitive edge.

Similarweb is trusted by high-profile clients and listed on the NYSE as SMWB.

Upsides

Increased demand for digital market intelligence tools due to rapid platform growth.

Recognition as Alternative Data Provider of the Year highlights industry leadership.

Strategic collaboration with You.com expands reach in AI-powered productivity solutions.

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