Director of Customer Advocacy, North America at Workday

Pleasanton, California, United States

Workday Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaS, HR TechIndustries

Requirements

  • Commercial savviness and straight-talking transparency
  • Strong emotional customer storytelling prowess combined with experience in accelerating pipeline
  • Incredible stakeholder relations skills for seamless, results-driven alignment across sales, marketing, and executive teams
  • Adept team leader skilled at inspiring, managing, and mentoring a high-performing team
  • Solutions-focused approach to partner with Sales and Pre-Sales

Responsibilities

  • Transform successful customer partnerships into tangible business value across the North American market, focusing on commercial results and cross-functional leadership
  • Directly quantify and drive the contribution of customer advocacy to sales velocity, pipeline acceleration, and Annual Contract Value (ACV) closure, aligning activities to business priorities
  • Partner closely with Sales and Pre-Sales to identify strategic solution wins, translating complex customer implementations into compelling, easy-to-digest narratives that validate core product differentiation
  • Embed the voice of the customer as a key, measurable component of all major initiatives and marketing campaigns in the region
  • Maintain straight-talking, results-oriented relationships with senior leaders across Sales, Marketing, and Product teams, serving as the trusted source for customer success and reference viability
  • Lead the proactive identification and securing of critical customer advocates that align with North American regional goals and broader global priorities
  • Lead the development and maintenance of deep, long-term executive partnerships that deliver powerful, continuous advocacy

Skills

Customer Advocacy
Storytelling
Pipeline Acceleration
Thought Leadership
Communications
Customer Engagement
Business Development
Leadership

Workday

Cloud applications for finance and HR management

About Workday

Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency and support businesses in managing their human resources and financial operations effectively.

Pleasanton, CaliforniaHeadquarters
2005Year Founded
$209.4MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
10,001+Employees

Benefits

Flexible Work Hours
Hybrid Work Options
Performance Bonus
Stock Options
Professional Development Budget
Conference Attendance Budget

Risks

Emerging HR tech startups like Buk could challenge Workday's market share.
Dependency on third-party platforms like Udemy may complicate service delivery.
Strategic shifts under new leadership could disrupt existing customer relationships.

Differentiation

Workday is a leader in cloud-based HCM and ERP solutions for large enterprises.
The company offers a subscription model ensuring steady revenue and continuous software updates.
Workday's focus on employee engagement tools like Peakon sets it apart in the market.

Upsides

Increased demand for cloud HCM solutions boosts Workday's market potential.
AI-driven analytics enhance Workday's financial management offerings with predictive insights.
Workday's partner ecosystem expansion, like with MetLife, opens new customer opportunities.

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