Director of Business Intelligence at Samba TV

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Advertising Technology, BiotechnologyIndustries

Requirements

Candidates must live within 50 miles of the Samba NYC Office and be willing to work in the office three days a week. A minimum of 10 years of experience in BI, Database Management, or related roles is required, along with experience overseeing BI platforms and managing a team. Strong understanding of CRM database structures, object relationships, and reports is necessary. Proficiency in BI tools such as Alteryx, Power BI, KNIME, or Looker, and experience with databases and ETL processes (Azure, Snowflake, Databricks, AWS, GCP, BigQuery) are essential. Deep understanding of the Ad Tech industry, including Programmatic, DaaS, and Project knowledge, is also required.

Responsibilities

The Director of GTM Business Intelligence will own Samba TV’s GTM BI Platform, managing a team responsible for revenue tracking and ensuring data accuracy. Responsibilities include overseeing the development of end-to-end data pipelines, schemas, and ETL processes, and managing large-scale data migration projects. The role involves implementing data governance best practices, standardizing reporting logic, integrating outside datasets, and establishing QA processes for data quality and anomaly detection. They will also oversee monthly revenue reconciliation and engage with internal leaders and cross-functional teams to drive adoption of data solutions.

Skills

ETL

Data Pipelines

Schemas

APIs

Databases

BI Tools

Visualization

Dashboards

Data Migration

Data Architecture

Revenue Operations

SQL

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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