Director of Brand Marketing & Insights at Xometry

North Bethesda, Maryland, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, TechnologyIndustries

Requirements

15+ years in brand marketing, with experience leading brand architecture, positioning, and strategy at scale
Proven track record of building and scaling businesses anchored in strong, differentiated brands
Expertise in developing creative strategies and briefs that translate positioning into compelling campaigns and storytelling
Demonstrated experience commissioning and applying brand research (qualitative and quantitative) to inform positioning, campaigns, and measurement
Strong analytical capabilities, with experience developing practical frameworks and dashboards to measure brand health, campaign performance, and ROI
Strong creative sensibility with ability to evaluate and guide brand expression across diverse channels
Hands-on leader with the ability to directly deliver brand initiatives, while also enabling and influencing colleagues across functions to uphold brand consistency
Skilled collaborator and influencer, capable of aligning cross-functional and senior stakeholders around brand direction
Experience working in fast-paced, high-growth, and/or matrixed global environments, comfortable leading through change and laying the groundwork for future team growth

Responsibilities

Define and evolve brand architecture and positioning to strengthen Xometry’s brand portfolio globally and within the U.S. market
Lead the development of brand-level campaigns that build affinity and scale brand impact, while ensuring commercial, communications, and product marketing campaigns align to and reinforce brand strategy
Translate brand strategy into clear, compelling creative briefs that both guide this role’s own initiatives and enable other teams to deliver brand-consistent campaigns
Establish and govern brand guidelines and messaging frameworks to ensure consistency across regions, channels, and touchpoints
Commission and synthesize qualitative and quantitative research to uncover insights, inform brand strategy, and measure brand health
Build and maintain measurement frameworks and dashboards to track brand performance, campaign effectiveness, and audience sentiment; use insights to refine strategies and demonstrate ROI
Partner cross-functionally (Product, Communications, Growth, Regional Marketing) to ensure brand relevance and resonance across buyer segments and markets
Act as a trusted advisor and visible brand ambassador, influencing senior executives and external stakeholders
Identify opportunities for brand-led innovation in messaging, naming, campaigns, and experiences

Skills

Key technologies and capabilities for this role

Brand ArchitectureBrand PositioningCampaign DevelopmentCreative BriefingBrand GuidelinesQualitative ResearchQuantitative ResearchInsights SynthesisBrand MeasurementKPI DashboardsROI AnalysisCross-Functional Collaboration

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 15+ years in brand marketing, with experience leading brand architecture, positioning, and strategy at scale, plus a proven track record of building and scaling businesses anchored in strong brands.

What key skills are needed for the Head of Brand Strategy role?

Key skills include expertise in developing creative strategies and briefs, commissioning and applying qualitative and quantitative brand research, strong analytical capabilities for measurement frameworks and ROI, and strong creative sensibility to guide brand expression.

What are the main responsibilities of this position?

Responsibilities include defining brand architecture and positioning, leading brand-level campaigns, translating strategy into creative briefs, establishing brand guidelines, commissioning research, building measurement frameworks, partnering cross-functionally, and acting as a brand ambassador.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Xometry

Online platform for custom manufacturing services

About Xometry

Xometry connects businesses with manufacturers for custom manufacturing and industrial supply services. Clients can upload design files to receive instant quotes for various production methods, including 3D printing, CNC machining, injection molding, and sheet metal fabrication. The platform utilizes a large network of manufacturing partners to ensure quick delivery of high-quality parts at competitive prices. Additionally, Xometry offers a range of industrial supplies, such as raw materials and tooling, with a program that allows clients to manage costs effectively. Unlike many competitors, Xometry has no minimum order requirements and provides fast shipping, making it suitable for businesses of all sizes. The goal of Xometry is to simplify the manufacturing process and provide accessible solutions for custom parts and supplies.

North Bethesda, MarylandHeadquarters

2013Year Founded

$202.4MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

501-1,000Employees

Benefits

Medical, dental, & vision insurance

Life insurance

401(k) with company matching

Equity

Generous PTO

Paid volunteer time

Commuter & parking benefits

Maternity & Paternity leave

Free snacks

Dog-friendly office spaces

Risks

Increased competition from digital B2B marketplaces could threaten Xometry's market share.

New executive appointments may lead to strategic shifts disrupting current operations.

Rapid AI and machine learning advancements may outpace Xometry's current capabilities.

Differentiation

Xometry offers instant pricing and lead time for tube cutting and bending.

The company provides a comprehensive platform for on-demand custom manufacturing services.

Xometry's Supplies Flex program helps clients manage costs and avoid price fluctuations.

Upsides

Sanjeev Singh Sahni's appointment could enhance operational efficiencies and global growth strategies.

Digital B2B marketplaces align with Xometry's model, potentially increasing its market share.

Investor confidence is strong, with new investments from Verition Fund Management and Nicholas Investment Partners.

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