Director, Marketing - Non Qualified Deferred Compensation at Fidelity Investments

Covington, Kentucky, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Workplace InvestingIndustries

Requirements

Bachelor’s degree required
8+ years’ experience in marketing strategy & communications preferred
Experience developing and executing integrated marketing programs, B2B experience is preferred but not required
Familiarity with different marketing channels and understanding of when/how to leverage based on audience and objectives
Comfortable navigating complex organizations – willing to collaborate with cross functional teams that span across multiple business units to deliver on key objectives
Effectively translate business needs into proposed initiatives and can drive through execution
Communicate clearly and are comfortable writing, editing and evaluating content based on different audience needs and channels
Organized with strong project management skills
Knowledge and experience with employee benefits is preferred but not required

Responsibilities

Develop and execute go-to-market strategies for new NQ product capabilities and feature enhancements
Craft clear, differentiated messaging that resonates with target personas
Create resources, content and training to empower sales and relationship management teams to effectively communicate Fidelity’s expertise in NQ and product capabilities
Lead the planning and execution of full funnel marketing programs to drive prospect & client engagement across various channels
Define learning agendas and measure the impact of product marketing initiatives on sales pipeline, sponsor engagement & satisfaction
Collaborate closely with the NQ Product Management team and peers in SPSNQ Product Marketing to ensure alignment on marketing strategies and execution
Partner with NQDC B2C marketing counterpart to craft a compelling story on the NQ participant experience
Engage with client-facing associates in Sales, Consultant Relations & Relationship Management to gather insights on plan sponsor needs to inform marketing strategies
Coordinate with marketing counterparts across Workplace Investing to complement experiences for shared clients and prospects and maximize reach & impact of NQ-related activities
Partner closely with NQDC product management and collaborate with sales & relationship management, analytics and marketing teams across Fidelity Workplace Investing to understand the marketplace opportunity, competitive landscape, product capabilities and customer needs as important inputs to the marketing initiatives you design and deliver for the business

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Content Creation

Sales Enablement

Multi-Channel Marketing

Market Research

Competitive Analysis

Analytics

B2B Marketing

Fidelity Investments

Investment management and financial services provider

About Fidelity Investments

Fidelity Investments offers a range of financial services and tools designed to help individuals manage their investments and stay informed about the markets. Their products include mobile applications and market monitoring tools that provide users with real-time market quotes, news, and trading capabilities. For example, the Fidelity Market Monitor for Glass delivers daily market quotes directly to Google Glass, while the Fidelity app for Windows Phone 8 allows users to access news and trading tools on their mobile devices. Additionally, features like the Watch List Visualization for iPad help users track stock price changes over time using a heatmap. What sets Fidelity apart from its competitors is its focus on integrating new technologies and user-friendly interfaces to enhance the investment experience. The goal of Fidelity Investments is to empower individuals with the information and tools they need to make informed financial decisions.

Boston, MassachusettsHeadquarters

1946Year Founded

$120,238.8MTotal Funding

DEBT_FINANCINGCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Health Insurance

Mental Health Support

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Parental Leave

Student Loan Assistance

Tuition Reimbursement

Risks

Loss of key personnel like Gita Bal may impact Fidelity's research capabilities.

Increased competition from Vanguard's new division could draw clients away from Fidelity.

Potential reputational risk from Bitcoin ETF outflows could affect Fidelity's offerings.

Differentiation

Fidelity Labs offers innovative beta products like Market Monitor for Google Glass.

Fidelity's mobile solutions are available on multiple platforms, including Windows Phone and iPad.

Fidelity's Open Limit Order Visualization provides unique insights into order execution proximity.

Upsides

Increased adoption of wearable tech could boost Fidelity's mobile solutions.

Growing interest in Bitcoin ETFs suggests expansion in Fidelity's digital asset offerings.

Rise of AI could benefit Fidelity's data analytics and AI-driven investment strategies.

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