Director, Marketing Communications

San Jose, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Surgical Robotics, HealthcareIndustries

Requirements

The ideal candidate should possess a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 10 years of experience in marketing communications, preferably in the medical device or healthcare industry. Strong strategic thinking, brand management, content development, digital marketing, and vendor management skills are essential. Experience in global marketing and ABM strategies is highly desirable, along with the ability to translate complex scientific information into clear messaging.

Responsibilities

As the Director of Marketing Communications, you will be responsible for developing and executing the company's global brand strategy, crafting compelling content across various formats, developing communication strategies for HCPs, hospital executives, and patients, leading digital marketing campaigns, overseeing ABM initiatives, managing external vendors, and ensuring consistent messaging across all channels. You will also be instrumental in generating qualified leads and driving awareness of PROCEPT BioRobotics' innovative surgical robotics solutions.

Skills

Marketing Communications

Brand Strategy

Content Development

Digital Marketing

Vendor Management

Cross-functional Collaboration

Team Leadership

Global Markets

PROCEPT BioRobotics

Develops robotic solutions for BPH treatment

About PROCEPT BioRobotics

PROCEPT BioRobotics develops robotic solutions specifically for treating benign prostatic hyperplasia (BPH), a condition that affects many older men by causing prostate enlargement and urinary issues. Their main product, the AquaBeam Robotic System, utilizes Aquablation therapy, which combines real-time imaging, robotics, and waterjet technology to precisely remove prostate tissue in a minimally invasive manner. This system is designed for urologists and healthcare facilities, focusing on enhancing patient outcomes and making surgical procedures more efficient. Unlike competitors, PROCEPT BioRobotics emphasizes predictable results and reduced complications, which has led to their technology being recognized in clinical guidelines. The company's goal is to improve the quality of life for patients suffering from BPH through advanced surgical solutions.

Redwood City, CaliforniaHeadquarters

2009Year Founded

$319.1MTotal Funding

IPOCompany Stage

Robotics & Automation, HealthcareIndustries

501-1,000Employees

Benefits

Health Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Parental Leave

Paid Holidays

Wellness Program

Gym Membership

Risks

Competition from Intuitive Surgical and Medtronic may impact market share.

$175 million public stock offering could lead to shareholder dilution.

Reliance on AquaBeam System makes company vulnerable to technological failures.

Differentiation

AquaBeam Robotic System offers image-guided, minimally invasive urologic surgery.

Aquablation therapy provides effective outcomes regardless of prostate size or surgeon experience.

PROCEPT has over 100 peer-reviewed publications supporting Aquablation therapy's benefits.

Upsides

Increasing adoption of robotic-assisted surgeries boosts demand for AquaBeam System.

Global urology devices market projected to grow at 6.9% CAGR until 2030.

FDA's supportive regulatory environment favors innovative medical technologies like PROCEPT's.

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