Director, International Marketing, China at Activision-Blizzard

Upper Hutt, Wellington, New Zealand

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

12+ years of experience in senior marketing roles, with a proven track record in the gaming industry

Responsibilities

Oversee execution of Blizzard’s China market strategy via NetEase and other partners; ensure strategic alignment while respecting executional ownership
Own KPIs and performance results for China marketing campaigns, including reporting and analysis
Drive alignment between Blizzard and local publishing partners; proactively escalate significant discrepancies to senior stakeholders
Build strong connective tissue between Blizzard HQ and publishing partner marketing teams to facilitate seamless collaboration
Identify opportunities to optimize working processes with local partners to improve speed, efficiency, and clarity
Prioritize high-impact opportunities and issues, acting decisively to resolve roadblocks that could affect campaign success
Provide clear and regular knowledge-sharing, feedback, and recommendations to both Blizzard stakeholders and local partners
Understand and articulate the operational models of both Blizzard and its publishing partners; identify misalignments and propose practical solutions
Apply strategic thinking to go-to-market planning, bringing precedent knowledge and innovative ideas grounded in data and logic
Conduct robust post-mortem campaign analyses; identify key insights, adjust investments dynamically, and communicate learnings to all stakeholders
Act as a critical member of Blizzard’s broader China team, contributing to user growth, engagement, and community health across franchises
Develop and execute comprehensive marketing strategies tailored for the Chinese market while ensuring alignment with Blizzard’s global vision
Collaborate closely with partners like NetEase and Thunderfire to drive tactical executions that support key game KPIs and strategic business objectives
Manage marketing investments and track campaign performance
Refine go-to-market approach through regular insights and reports
Promote best practices and facilitate cultural exchange between HQ and local teams to continuously enhance marketing effectiveness in China

Skills

Key technologies and capabilities for this role

Strategic MarketingChina Market StrategyGaming MarketingPartnership ManagementCampaign ExecutionKPI TrackingData-Driven MarketingCross-Cultural MarketingBrand PositioningMarket Insights

Questions & Answers

Common questions about this position

What is the salary for the Director, International Marketing, China position?

This information is not specified in the job description.

Is this role remote or does it require a specific location?

This information is not specified in the job description.

What are the key responsibilities or skills needed for this role?

The role requires developing and executing China-specific marketing strategies aligned with global vision, overseeing execution via partners like NetEase, owning KPIs and performance reporting, driving alignment between HQ and local teams, and identifying process optimizations.

What is the team structure or work environment like at Blizzard?

This role involves leading marketing for Blizzard titles in a fast-paced environment, acting as the primary liaison between Blizzard HQ, local publishing partners like NetEase, and development teams to facilitate collaboration and cultural exchange.

What makes a strong candidate for this Director position?

A strong candidate combines deep regional insights with global priorities, provides strategic guidance to partners, drives data-driven culturally resonant campaigns, and excels in a fast-paced environment with changing priorities.

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees