Director - Head of Content Marketing - Velocity Black (UK)

About Velocity Black

Velocity Black, a Capital One company, harnesses the power of technology, the warmth of human experts and the convenience of the latest interfaces to help high-performance people actualize the full potential of their lives. From access to the hottest restaurants to guaranteed upgrades at the world’s finest resorts, our concierge team is available 24/7/365 via our proprietary app to support our customers and fulfill their requests. It's concierge, reimagined for the digital age.

What unites us are the values we share: the relentless pursuit and celebration of excellence, actualizing the full potential of our lives, and impacting the world in a positive way.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Role Overview

Velocity Black is looking for a Director to join our team as Head of Content Marketing.

The successful candidate will lead Velocity Black’s content marketing globally. The role will involve defining the content marketing strategy, leading a talented team, managing and deploying budget, and working very closely with our Head of Brand Marketing to maximise the content opportunity across all our marketing activities. They will be responsible for all content produced and the distribution strategy for that content; from in-app content for members to stimulate requests and engagement, to significant and ambitious public marketing campaigns and everything in between. They will be responsible for core content marketing metrics that contribute to Velocity Black’s growth and brand perception.

What You’ll Do

• Develop and launch Velocity Black’s content strategy in support of business objectives, and ensure they live up to our brand promise.
• Develop an integrated content marketing and social media framework across Velocity Black’s existing member base and target relevant audiences, working with internal and external partners including social media, brand marketing and strategy, paid media, analytics, operations, member growth, engagement, legal and compliance.
• Own the brand’s content marketing, publishing, and moderation execution across Velocity Black’s website/content hub, App CMS, Instagram, LinkedIn, email marketing communications, and in app marketing.
• Manage an editorial calendar that reflects production workflows and publishing schedules.
• Create a collaborative model for content marketing and brand marketing, defining processes, metrics and stakeholder buy-in from business partners.
• Responsible for the vision, strategy and integration of social tools, technologies, practices and principles into business processes for the attainment of the mission.
• Facilitate integration of content and social within overall marketing strategy to create high impact marketing tactics that produce mass awareness and conversation online through owned channels, online influencers, and advocacy programs.
• Determine metrics of success and assess effectiveness of content and social marketing initiatives; influence members, prospective members, and other relevant audiences.
• Prepare performance reports with insights and recommendations on how to optimize the plan.
• Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term.
• Closely monitor