Director, Global Head of Paid Social Media at Nasdaq

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, MarketingIndustries

Requirements

8-10+ years of experience in paid social media, digital marketing, or media strategy, preferably in a B2B environment, either agency or in-house. Experience in a client-facing function is a plus
Proven success managing multi-platform paid campaigns and leading high-performing global teams
Strong strategic acumen and an innovative mindset, with deep expertise in platform-specific best practices and full-funnel marketing strategies
Proficient in leveraging AI tools and automation to optimize workflows, increase efficiency, and elevate campaign outcomes
Excellent communication skills with the ability to influence and collaborate effectively across diverse, cross-functional teams
Ability to thrive in a fast-paced, entrepreneurial environment, while holding a high standard of execution and delivery for colleagues and clients
Experience in financial services, technology, or corporate communications is a plus

Responsibilities

Develop and execute a multi-channel, full funnel global paid social media strategy aligned with Nasdaq’s brand and business goals
Serve as the strategic lead for cross-functional Nasdaq relationships, acting as a trusted advisor to senior-level stakeholders and ensuring alignment with their goals and vision
Serve as the subject matter expert on paid social trends, platforms, and performance optimization
Define KPIs and develop measurement frameworks to assess campaign performance
Develop and present actionable performance reports to senior leadership
Manage budgets, media planning, and vendor relationships
Build strong partnerships with key external platform partners to gain early access to new tools and betas
Manage two direct reports based in London with a focus on building a collaborative, high-performing culture that champions flawless execution, innovation and continuous learning

Skills

Paid Social Media

Digital Marketing

Media Strategy

Full Funnel Marketing

Campaign Performance Optimization

Media Planning

Budget Management

AI Tools

Automation

KPIs

Performance Reporting

Vendor Management

Nasdaq

Operates electronic stock exchange and financial services

About Nasdaq

Nasdaq operates one of the largest electronic stock exchanges in the world, providing a platform for buying and selling securities. It caters to a wide range of clients, including individual and institutional investors, as well as corporations. Nasdaq offers various financial products and services, such as the Nasdaq Smart Portfolio, which uses advanced analytics to help investors optimize their stock portfolios. Additionally, Nasdaq supports non-financial marketplaces and is recognized for its efforts in sustainable investment practices. The company earns revenue through transaction and listing fees, along with subscription services for its products. Nasdaq aims for global expansion and innovation, with nearly 40 offices around the world.

New York City, New YorkHeadquarters

1971Year Founded

$9,370.5MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, Financial ServicesIndustries

5,001-10,000Employees

Risks

Adenza acquisition's high price may affect shareholder confidence and stock performance.

Integration of Metrio's ESG software may face challenges, delaying expected benefits.

Nasdaq's secondary stock offering could lead to stock dilution, affecting shareholder value.

Differentiation

Nasdaq operates one of the world's largest electronic stock exchanges.

Nasdaq offers advanced analytics through its Smart Portfolio for investment optimization.

Nasdaq is a pioneer in sustainable investment practices with a focus on ESG solutions.

Upsides

Nasdaq's acquisition of Adenza expands its financial technology capabilities.

Nasdaq's secondary stock offering could provide capital for strategic investments.

Nasdaq Private Market's Series B financing indicates strong investor confidence.

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