Director, Events at Grayscale Investments

Stamford, Connecticut, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Assets, Investment Management, FinanceIndustries

Requirements

7–12 years of experience leading strategic event, experiential, or field marketing programs, preferably in financial services, fintech, asset management, or high-growth sectors
Demonstrated success building and delivering multiformat event strategies, including virtual, hybrid, and in-person experiences
Detail-oriented with high standards for quality, brand consistency, and attendee experience; adept at immersive programming and experiential design
Proven leadership experience in managing vendors and partners, from selecting best-in-class partners to negotiating terms and contracts to coordinating vendors on-site
Demonstrated interest in crypto, digital assets, or disruptive, high-growth industries

Responsibilities

Lead the strategy, planning, and execution of Grayscale’s event presence—including hosted experiences, strategic sponsorships, and participation at industry conferences
Align event programming with sales goals and marketing campaigns to drive engagement, deepen relationships, and accelerate pipeline growth
Partner cross-functionally with Sales, Channel Marketing, Product, and Brand to deliver audience-specific experiences across advisor, institutional, and partner segments
Oversee all aspects of event delivery, including content strategy, speaker coordination, format design, onsite logistics, and post-event engagement
Manage the execution of virtual and hybrid events, selecting platforms and designing digital-first experiences that scale reach and impact
Own event analytics: define KPIs, track performance, forecast budgets, and report on ROI and strategic outcomes
Manage agency and vendor relationships, ensuring seamless execution, cost-efficiency, and brand consistency
Serve as the on-site lead at key events and act as an internal advocate for innovation in event formats, attendee experience, and technology adoption

Skills

Key technologies and capabilities for this role

Event StrategyEvent PlanningEvent ExecutionSponsorship ManagementConference ParticipationMarketing AlignmentSales AlignmentPipeline AccelerationBrand ManagementRelationship Building

Questions & Answers

Common questions about this position

What experience level is required for the Director, Events role?

The role requires 7–12 years of experience leading strategic event, experiential, or field marketing programs, preferably in financial services or fintech.

What are the key responsibilities of the Director, Events position?

Responsibilities include leading event strategy and execution, aligning with sales and marketing goals, partnering cross-functionally, overseeing delivery aspects, managing virtual/hybrid events, owning analytics and budgets, and handling agency relationships.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Who does the Director, Events report to and collaborate with?

The role reports to the Chief Marketing Officer and partners closely with Sales, Marketing, Leadership, Channel Marketing, Product, and Brand teams.

Grayscale Investments

Manages investment products for digital assets

About Grayscale Investments

Grayscale Investments manages digital assets, focusing on cryptocurrency and blockchain markets. It offers investment products like exchange-traded funds (ETFs) and trusts, allowing clients to invest in digital currencies such as Bitcoin and Ethereum while ensuring regulatory compliance. The company earns revenue through management fees based on assets under management and serves a diverse clientele, including institutional investors. Grayscale's goal is to provide accessible investment opportunities in the digital asset space, helping clients diversify their portfolios.

New York City, New YorkHeadquarters

2013Year Founded

$886.6MTotal Funding

IPOCompany Stage

Crypto & Web3, Financial ServicesIndustries

51-200Employees

Risks

Increased competition from other digital asset firms could dilute Grayscale's market share.

Regulatory scrutiny on cryptocurrency products may lead to stricter compliance requirements.

Volatility of altcoins poses a risk of significant asset devaluation.

Differentiation

Grayscale offers regulated investment products in the digital asset space.

The company provides exposure to digital assets without direct ownership challenges.

Grayscale's Bitcoin Trust is the first SEC-reporting digital currency investment vehicle.

Upsides

Grayscale is expanding its product range with 39 new altcoins for Q1 2025.

The company predicts smart contracts will be a top-performing sector in Q1 2025.

Grayscale's inclusion of Solana DeFi apps highlights new investment opportunities.

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