Director, Energy Jordan Global Brand Narrative at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Apparel, Sports, FashionIndustries

Requirements

Bachelor's Degree in advertising, editorial, content marketing, brand marketing or related creative field (or suitable combination of education, experience, and training)
10+ years of experience in advertising, editorial, content marketing, brand marketing or related creative field
Passion for Jordan Brand and its role in the global cultural landscape
Portfolio of creative work across advertising, editorial, and branded content—displaying a distinct voice and demonstrating a command of style and tone
Obsession with storytelling and craft
Ability to lead strategic development across a team and project
Experience leading creative productions: from pre-production to on-set leadership and post-production
Wealth of experience in managing agencies and internal stakeholders to deliver the highest caliber work
Love for problem-solving
Expertise and nuanced understanding of Jordan Brand and its role in the cultural landscape, including basketball culture and the intersection of sport, streetwear, and energy
Deep understanding of navigating the creative process from concept through development and production
Excellent communication and presentation skills
Understanding of writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing narratives and messaging
Upbeat, positive, and collaborative working style
Attention to detail and excellent organizational skills
Dedication to respect, inclusivity, and valuing different perspectives
Ability to navigate and thrive within ambiguity

Responsibilities

Lead, drive, and deliver world-class narrative strategy and creative concepts for Jordan Brand’s Energy category, obsessing over storytelling with craft, taste, and scale
Partner closely with teammates across the creative team and functions of Jordan Brand to develop narrative and craft messaging tailored to specific audiences, platforms, and moments
Manage a team of Energy-focused narrative managers and storytellers, as well as external partners
Work across the Energy category’s seasonal briefs, collaborator launches, and key priorities—driving and delivering world-class narrative strategy, creative concepts, and emotive messaging across key platforms, media, and retail spaces
Work cross-functionally to integrate Energy into new and existing corners of The Brand, with impact and at scale
Report to the Senior Creative Director, Narrative Jordan Brand
Partner day-to-day with narrative managers, art directors, designers, producers, and marketers
Collaborate with Brand Voice, Brand Design, and Brand Marketing senior leaders
Collaborate with external creatives and partners to commission work across platforms

Skills

Brand Strategy

Narrative Development

Storytelling

Creative Concepts

Messaging

Art Direction

Basketball Culture

Streetwear

Team Management

Cross-Functional Collaboration

Digital Platforms

Social Media

Retail Marketing

Events

Cultural Trends

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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