Director, Digital Measurement Models and Analytics Frameworks at The Coca-Cola Company

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Marketing, AnalyticsIndustries

Requirements

Deep understanding and expertise in consumer and shopper research techniques, technology-enabled tracking methodologies, and the complete data ecosystem lifecycle
Future back vision on how to apply new technologies into operationalize briefs
Ability to connect multiple, disaggregated data sets and insights across consumption and purchase into a cohesive measurement system
Expertise in Category, Brand, Consumer, Shopper, Commercial, and Omni-Channel domains
Ability to collaborate and articulate cross-functional objectives to senior management and develop diverse network partnerships
Experienced in driving adoption of transformational, cutting edge, innovative solutions, approaches, and services across a global organization
Ability to lead, develop, and inspire teams

Responsibilities

Collaborate with a cross-functional community of data, research, analytics, and human insights experts to develop a transformation and technology-driven agenda for connected consumer and shopper marketing data
Act as a Digital, Technology and Modelling Leader and steward cross-network teams on large-scale, digital, and technology-driven approaches to consumer and shopper modelling analytics for globally scaled tracking programs
Build capability and drive awareness and training to enhance data fluency and user satisfaction of integrated and comparable measurement protocols and systems
Integrate AI and ML into traditional research to automate processes and enhance capacity for learning and foresight, in collaboration with the Global Human Insights Community
Identify, establish, and manage partnerships with leading digital research agencies and data providers, fostering innovative, technology-driven approaches to consumer and shopper insights
Collaborate with the Global Marketing & C&CL Consumption & Purchase Protocols Intelligence Services team to design, curate, and test industry-leading, technology-enabled consumption and purchase protocols
Promote transparent discussions to continuously improve efficiency and effectiveness of marketing data across categories, brands, and commercial functions
Inspire, develop, and lead a team of functional experts, fostering a culture of continuous improvement, accountability, and adaptability to rapid change
Develop, validate, and support the implementation of advanced statistical, econometric, and machine learning models for the Consumption and Purchase analytics teams, ensuring accuracy, reliability, and scalability through rigorous testing

Skills

Advanced Analytics

Measurement Methodologies

Consumer Modeling

Shopper Analytics

Marketing Intelligence

Data Integration

Digital Measurement

Analytics Frameworks

Technology Leadership

Cross-functional Collaboration

Global Tracking Programs

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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