Director, Digital Communications (Hybrid) at First American

Santa Ana, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Insurance, Real EstateIndustries

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (Master’s preferred)
8–12 years of experience in social media, digital communications, or content strategy
Proven success in managing cross-platform social campaigns and building engaged communities
Experience in brand reputation management and digital crisis response
Strong understanding of paid social, influencer marketing, SEO, and analytics tools (e.g., Sprout Social, Sprinklr, Google Analytics)
Exceptional writing, storytelling, and visual content sensibilities
Comfortable advising executives and representing social strategy to senior stakeholders
Experience working in highly regulated industries (e.g., healthcare, finance, government)
Strong understanding of DEI, ESG, or social impact communications via digital platforms
Familiarity with international or multilingual social media operations (if applicable)

Responsibilities

Lead the vision, strategy, and execution for all social media communications across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok, YouTube)
Align social media efforts with broader brand, PR, marketing, and corporate communications strategies
Advise executive leadership on digital engagement trends, brand reputation issues, and strategic opportunities
Lead crisis response and reputation management on social platforms in coordination with legal and PR teams
Oversee the planning, creation, and distribution of high-quality, engaging social content that reflects brand values and voice
Direct social campaigns around key initiatives, launches, or events, including paid and organic strategies
Ensure messaging consistency and brand integrity across all digital touchpoints
Partner with internal stakeholders (e.g., marketing, HR, legal, customer service) to support campaigns and initiatives through social media
Manage relationships with agencies, influencers, and platform representatives
Monitor and report on KPIs across platforms, using insights to optimize performance and inform strategy
Oversee use of social listening, monitoring, and analytics tools to track trends and audience sentiment
Stay ahead of emerging platforms, tools, and best practices to maintain innovative presence

Skills

Key technologies and capabilities for this role

Social Media StrategyDigital CommunicationsContent CreationCrisis ManagementReputation ManagementLinkedInInstagramFacebookXTikTokYouTubePR CollaborationMarketing StrategyBrand ManagementCampaign Development

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 8–12 years of experience in social media, digital communications, or content strategy, along with proven success in managing cross-platform social campaigns.

What education is needed for the Digital Communications Director position?

A Bachelor’s degree in Communications, Marketing, Public Relations, or a related field is required, with a Master’s degree preferred.

Is this a remote position or hybrid?

This is a hybrid role, as indicated by the job title.

What is the company culture like at First American?

First American has a people-first culture that fosters an inclusive environment where employees feel welcome, supported, and empowered to innovate, earning recognition on the Fortune 100 Best Companies to Work For list for ten years.

What makes a strong candidate for this Director role?

Strong candidates will have a Bachelor’s degree (Master’s preferred), 8–12 years of relevant experience, and proven success leading cross-platform social campaigns while advising executives on digital trends.

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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