Head of Data, Rockbot
RockbotSalary not specified
Full Time
Expert & Leadership (9+ years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Education, TechnologyIndustries
Requirements
- Bachelor’s degree required, Master’s degree preferred
- Minimum 8-10 years industry experience in a product management or marketing technology
- Minimum 8-10 years experience with customer data platforms (CDPs) and best practices. Twilio Engage (formerly Segment Personas) and/or Salesforce CDP preferred
- Experience in the education and/or ecommerce industry preferred
- Comfortable learning and discussing technical concepts
- Strong planning, communication and organizational skills
- Experience working on cross functional teams with multiple stakeholders
- Project management experience a plus
- Hybrid position requiring 2-3 days per week at our office in Arlington, VA
Responsibilities
- Provide strategic leadership and senior level oversight to drive development of our CDP capabilities, based on the needs of our internal customers and the expectations of our learners around the use of data for experience personalization
- Contribute to the creation of robust segmentation and testing strategies aimed at personalizing the customer experience (revenue teams such as marketplace and marketing will own the customer journey and segmentation criteria)
- Partner with engineering, data science, marketing, product, and other cross-functional teams to define data structures, general product requirements and user acceptance testing models for customer data models and CDP functionality
- Ensure that business goals and objectives surrounding CDP are met and allow the organization to leverage powerful insights that drive strategic decision-making for our customer data strategies
- Own the customer data platform and be an evangelist for its value proposition, including promoting new features, being the SME for CDP best practices, providing documentation for end users, and solving for the normalization of customer data across multiple, siloed lines of businesses
- Understand privacy regulations like GDPR and CCPA and work with our privacy, engineering, and security teams to ensure consent and permissions are updated and upheld when needed
Skills
Customer Data Platform
CDP
Data Ecosystems
Segmentation
Personalization
Marketing Technology
Marketing Strategy
Customer Insights
Ecommerce
Data Engineering
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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