Director, Copy & Content at Wonder

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Food, Meal Kits, E-commerceIndustries

Requirements

8+ years in copywriting, marketing specific copy, brand communications and content strategy with clear ownership of brand voice and messaging
Proven track record developing multi-channel content for consumer brands across marketing, digital, CRM, social, paid, and product experiences
Experience translating business strategy and customer insights into clear positioning, storytelling frameworks, and high-impact campaigns
Demonstrated ability to lead and mentor writers, editors, and freelancers while managing workflows in a fast-paced environment
Strong cross-functional collaboration with Creative, Marketing, Product, and senior leadership, including support for executive and PR communications
Ability to balance strategic work with need for tactical work on deliverable assets
Approach challenges with positivity while keeping both the team and customers central in decisions
Operate with a strategic mindset, ensuring every message ladders up to the brand narrative and business priorities
Bring clarity to ambiguity by distilling complex information into simple, actionable direction for teams and partners
Work collaboratively and proactively with Creative, Marketing, Product, Culinary, and CX to keep alignment tight and decisions efficient
Maintain high standards through clear processes, consistent feedback, and a bias for raising the bar on quality
Communicate early and often

Responsibilities

Own and evolve the brand’s voice, tone, and messaging to ensure clarity, consistency, and differentiation across all channels
Translate business goals, brand strategy, and customer insights into compelling narratives and positioning for products, campaigns, and company initiatives
Set and enforce editorial standards, guidelines, and QA processes to elevate quality and maintain a unified brand point of view
Partner cross-functionally with Marketing, Product, Culinary, CX, and leadership to align messaging and support high-visibility communications
Work closely with the Creative and Marketing teams to manage the schedule and number of deliverables and prioritize tactical and strategic work
Lead the development of content across marketing, lifecycle, packaging, website, paid media, CRM, social, and PR with a focus on both inspiration and conversion

Skills

Key technologies and capabilities for this role

Brand VoiceMessaging StrategyContent DevelopmentEditorial StandardsCopywritingNarrative DevelopmentCustomer InsightsCRMSocial MediaPRMarketingLeadership Communications

Questions & Answers

Common questions about this position

What experience is required for the Director, Copy & Content role?

Candidates need 8+ years in copywriting, marketing-specific copy, brand communications, and content strategy with clear ownership of brand voice and messaging, plus a proven track record developing multi-channel content for consumer brands and translating business strategy into positioning and campaigns.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does the team structure look like for this role?

The role involves partnering cross-functionally with Marketing, Product, Culinary, CX, leadership, Creative, and Marketing teams to align messaging and manage deliverables.

What makes a strong candidate for this Director role?

A strong candidate has demonstrated ability to lead with 8+ years of experience owning brand voice, developing multi-channel content, and translating business goals into high-impact campaigns across consumer brands.

Wonder

Curated multi-restaurant meal delivery service

About Wonder

This company excels in the food delivery industry by offering a distinctive approach that allows customers to enjoy a curated selection of meals from top chefs and restaurants, all through a single delivery. Its commitment to enhancing dining convenience through advanced on-site cooking technology and efficient delivery systems positions it as a leader in its sector. Working here, one would be part of a team that values streamlined service delivery and culinary excellence, making it an attractive employer for those passionate about food technology and customer satisfaction.

New York City, New YorkHeadquarters

2018Year Founded

$1,507.7MTotal Funding

LATE_VCCompany Stage

Consumer Software, Design, EducationIndustries

1,001-5,000Employees

Benefits

Competitive Salary Package

Equity and 401K matching

Medical Plan

Dental Plan

Vision Plan

Risks

Increased competition from Uber Eats and DoorDash could impact Wonder's market share.

Integration challenges from Grubhub acquisition may affect service quality and efficiency.

Rising fuel costs could increase operational expenses for Wonder's truck-based model.

Differentiation

Wonder operates truck-based restaurants, ensuring fresh, on-site food preparation.

Wonder's acquisition of Grubhub expands its market presence and delivery capabilities.

Partnerships with local farms enhance food quality and appeal to health-conscious consumers.

Upsides

Wonder raised $950M in Series C funding, boosting its growth potential.

Integration of AI for route optimization can reduce costs and improve delivery times.

The trend of ghost kitchens allows Wonder to expand menu offerings without physical space.

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