Director, Commercial Marketing - Bloom Beverage at Nutrafol

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Functional Beverages, Active NutritionIndustries

Requirements

8+ years of progressive experience in shopper marketing, trade marketing, & commercial strategy within CPG industry (Beverage experience highly preferred)
High growth modern beverage brand experience highly preferred
Proven track record of driving retail execution excellence and delivering incremental growth through full playbook activation
Strong understanding of U.S. retail channels (Grocery, Convenience, Mass, Club, and Emerging)
Strong ability to link Upper funnel consumer brand marketing & digital activation to commercial marketing levers to drive high ROI
Experience managing budgets across multiple stakeholders and synthesize into a simple strategic view for leadership
Brings fresh thinking and big ideas to table basis high growth unlocks from prior experience

Responsibilities

Lead development of a holistic commercial marketing plan for Bloom Beverage across: Shopper Marketing, Trade Marketing, Field Marketing and Display/Merchandizing
Translate the Commercial Strategy and revenue ambition for Bloom into strategic spend priorities for various commercial levers
Collaborate closely with Nutrabolt functional heads of Shopper, Trade, and Field Marketing to develop strategic spend priorities and plans for Bloom Beverage nationally and by key accounts
Power Partnership with Bloom Digital and Brand Marketing Leads to develop ONE MARKETING PLAN and translate into a holistic customer facing marketing support calendar
Establish in partnership with Finance team visibility and tracking of spend planning and actualization

Skills

Key technologies and capabilities for this role

Commercial MarketingMarketing StrategyCross-Functional CollaborationBrand MarketingDigital MarketingPlan DevelopmentPlan ImplementationPlan Tracking

Questions & Answers

Common questions about this position

Is this role remote or does it require being in the office?

This role is located in Austin, TX.

What compensation or benefits are offered for this position?

This role is eligible to participate in our Management Bonus Plan.

What experience is required for this Director role?

Candidates need 8+ years of progressive experience in shopper marketing, trade marketing, and commercial strategy within the CPG industry, with beverage experience highly preferred, along with high growth modern beverage brand experience.

What is the company culture like at Nutrabolt?

Nutrabolt is a Certified Great Place to Work, Top Workplaces USA honoree, and Fortune Best Workplace in Texas, with a culture that promotes strong bodies, clear minds, and respect and belonging for all.

What makes a strong candidate for this position?

A strong candidate has 8+ years in shopper marketing, trade marketing, and commercial strategy in CPG, preferably beverages, with a proven track record in retail execution and high-growth brand experience.

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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