Director, Brand & Visual Design at Airwallex

San Francisco, California, United States

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$220,000 – $275,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, PaymentsIndustries

Requirements

12+ years of professional work experience across top-tier agency and/or in-house brand design experience
5+ years of experience leading creative brand and visual work aligned with the mission and vision, as well as the product strategy
A portfolio that shows taste, systems thinking, and campaign-level storytelling
Strategic mindset: you think beyond aesthetics - you understand business, product, and user impact
Experience working in a start-up environment (preferred)

Responsibilities

Lead our brand identity, voice, and visual design system — build something iconic, flexible, and deeply aligned with our product and vision
Translate complex product thinking into clear, emotional, and human brand expression — across web, product surfaces, campaigns, and marketing content
Build and grow a high-performing brand and visual design team (internal and external)
Collaborate closely with Product, Marketing, and Executive leaders to bring Airwallex’s story to life
Develop scalable brand guidelines and systems that empower consistent execution across the company
Raise the craft bar across motion, typography, brand systems, and campaign work
Drive creative direction for major launches, global campaigns, and key brand moments
Coach and support designers in applying consistent brand standards and design quality across surfaces
Help evolve and uphold our design operating principles, and continuously improve process, execution, and visual excellence

Skills

Key technologies and capabilities for this role

Brand StrategyVisual DesignDesign LeadershipCreative DirectionGraphic DesignStrategic DesignBrand Identity

Questions & Answers

Common questions about this position

What is the salary range for the Director, Brand & Visual Design role?

The salary range is $220K - $275K.

Is this a remote or hybrid position?

This is a hybrid position.

What skills and experience are required for this role?

The role requires strategic leadership in brand identity, visual design systems, brand storytelling, product understanding, and the ability to build and lead a high-performing design team.

What is the company culture like at Airwallex?

Airwallex values successful builders with founder-like energy, real impact, accelerated learning, ownership, strong expertise, sharp thinking, humility, collaboration, fast execution with good judgment, curiosity, and using AI to solve problems.

What makes a strong candidate for this position?

Strong candidates are strategic, hands-on leaders with deep expertise in brand and visual design, experience building design teams, and the ability to collaborate with executives while driving iconic, scalable brand systems.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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