Director, Brand Marketing

Canada

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Healthcare, Biotechnology, E-commerceIndustries

Requirements

Candidates must have a proven track record of building and scaling brand presence, owning brand strategy and marketing calendars, and leading integrated full-funnel campaigns. Experience in leading product go-to-market initiatives, driving growth through influencer, content, and partnership channels, and managing cross-functional teams and external agencies is required. The ideal candidate is a player-coach who can balance short-term performance with long-term brand equity, is proactive, execution-focused, and thrives in fast-paced, digitally native, and regulated environments.

Responsibilities

The Director of Brand Marketing will be responsible for building and scaling Felix's brand presence across Canada. This includes owning the full brand strategy and marketing calendar, developing integrated full-funnel, omni-channel campaigns, and leading product go-to-market initiatives. The role also involves driving measurable growth through influencer, content, and partnership channels, collaborating with Product and R&D on launch plans, and ensuring consistent messaging and brand voice across all touchpoints. Additionally, the Director will serve as a strategic connector across departments, manage external agency relationships, and lead, recruit, coach, and mentor a high-performing brand marketing team.

Skills

Brand Strategy

Marketing Calendar

Full-Funnel Campaigns

Go-to-Market (GTM)

Influencer Marketing

Content Marketing

Partnership Marketing

Brand Awareness

Brand Equity

Cross-functional Leadership

Agency Management

felix

Online platform for telemedicine services

About felix

Felix provides an online platform that allows patients to receive medical treatment without needing to visit a doctor's office or pharmacy. The process involves three steps: patients fill out a health questionnaire, a healthcare practitioner from Felix's network creates a personalized treatment plan, and the prescribed medication is delivered directly to the patient's home in discreet packaging. This service is designed for those who prioritize convenience, privacy, and timely access to healthcare. Felix differentiates itself from competitors by emphasizing compassion and non-judgment in its approach, aiming to reduce stigma around seeking medical help. The goal of Felix is to make healthcare more accessible and supportive for all Canadians, as evidenced by the trust of over 500,000 users.

Toronto, CanadaHeadquarters

2019Year Founded

$24.1MTotal Funding

SERIES_BCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Competition from established telemedicine platforms like Maple and Babylon Health is increasing.

Potential regulatory challenges could impact Felix's operational processes in Canada.

Data privacy concerns may affect customer trust in telemedicine platforms.

Differentiation

Felix offers a seamless three-step healthcare process for Canadian patients.

The company emphasizes compassionate, non-judgmental care to reduce healthcare stigma.

Felix provides discreet home delivery of medications, enhancing privacy and convenience.

Upsides

Felix raised CDN$18M in Series B funding to expand service offerings.

Partnership with Consonant Skincare diversifies product offerings and revenue streams.

Increased demand for virtual mental health services boosts Felix's market potential.

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