Director, Brand Design at Opendoor

Miami, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, Technology, MarketingIndustries

Requirements

8–12+ years in brand, visual, or hybrid product/marketing design roles; tech, fintech, or consumer marketplace experience preferred
A portfolio that demonstrates both storytelling and systems thinking — brand expressed across UI, campaigns, and content with measurable impact
Proven track record building and scaling design systems used by product and marketing; fluency in tokens, components, documentation, and governance
Strong cross-functional chops — comfortable partnering with Growth, Product, Data Science, Media, and Engineering
Mastery of Figma and modern design workflows; familiarity with motion design, illustration, and component libraries is a plus
Bias for clarity, simplicity, and trust; exceptional craft and a knack for translating strategy into shipped work
Player-coach mindset: you can zoom out to set direction and zoom in to execute with excellence
AI Fluency: Demonstrated mastery of AI-powered design tools (e.g., Midjourney, Magnific, Runway, etc.) for ideation, asset creation, and production
Scalable Systems: Experience building and using scalable design systems, including AI prompt libraries and component kits to accelerate team-wide output
High-Velocity Execution: A portfolio that showcases an ability to produce high-quality work in rapid, iterative cycles, with examples of projects that went from concept to launch in days, not weeks
Pragmatic Craft: Proven ability to make smart trade-offs between speed and polish, delivering excellent results within a fast-paced, evolving environment

Responsibilities

Translate brand strategy into a modern, scalable design system (tokens, color, type, iconography, illustration, motion, accessibility) that powers both product and marketing
Lead the end-to-end refresh of Opendoor’s design system; establish governance, documentation, versioning, and adoption plans
Build clear, modular guidelines and templates for internal teams and external partners to move fast with quality
Partner with Product Design and Growth PMs to infuse brand personality into in-product moments (onboarding, confirmations, animations, empty states, education)
Design and optimize growth surfaces: website, landing pages, offer flows, onboarding, email/CRM, and paid media destinations
Champion an end-to-end customer journey — ensuring visual and emotional consistency from first impression to closed deal
Concept and deliver integrated campaigns and content that connect seamlessly to the product experience
Create tooling and repeatable systems for performance creative across channels (CRM, web, social, programmatic, video, OOH, retail signage)
Infuse motion and storytelling to bring warmth, confidence, and humanity to the brand while driving measurable lift
Serve as a connector across Marketing, Product Design, Comms, Data, and Media — aligning what we promise with what we deliver
Establish design quality bars, review rituals, accessibility standards, and localization guidance
Manage agency/vendor relationships; coach and uplevel designers and cross-functional creators. Opportunity to build a small, high-impact team over time

Skills

Key technologies and capabilities for this role

Design SystemBrand StrategyTokensColor SystemsTypographyIconographyIllustrationMotion DesignAccessibilityProduct DesignUI DesignCampaign DesignLanding PagesEmail DesignCRMPaid MediaStorytellingLeadershipMentoring

Questions & Answers

Common questions about this position

What experience level is required for the Director, Brand Design role?

The role requires 8–12+ years in brand, visual, or hybrid product/marketing design roles, with tech, fintech, or consumer marketplace experience preferred.

What key skills are needed for this position?

Candidates need a portfolio showing storytelling and systems thinking across UI, campaigns, and content; proven track record in building and scaling design systems with tokens, components, documentation, and governance; strong cross-functional collaboration; and mastery of Figma and modern design workflows.

Is this a remote role or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Director, Brand Design role?

A strong candidate will have 8–12+ years of relevant design experience, a portfolio showcasing storytelling and systems thinking with measurable impact, proven success scaling design systems, and strong cross-functional partnership skills.

Opendoor

Technology-driven platform for buying and selling homes

About Opendoor

Opendoor simplifies the buying and selling of homes in the U.S. residential real estate market. For sellers, it offers a quick process where they can request a cash offer by providing property details. Using proprietary algorithms and market data, Opendoor generates a competitive offer, allowing sellers to avoid the traditional listing and negotiation hassles. For buyers, Opendoor provides a platform to browse homes and schedule self-guided tours, with the option to use their own agents. The company earns revenue through service fees from sellers and potential appreciation from homes it buys and resells. Opendoor's goal is to make real estate transactions more efficient and less stressful, while expanding its market presence and ensuring client safety.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$2,023.2MTotal Funding

IPOCompany Stage

Data & Analytics, Real EstateIndustries

1,001-5,000Employees

Benefits

Happier workdays - Add a little fun to your workday with Pendo board game night, team karaoke, ping pong, or enjoy a local brew on our rooftop deck.

Health and wellness benefits - Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, and vision benefits.

Paid parental leave - Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments.

Learning and development - In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp.

Flexible work hours and PTO - Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave.

Global offices - Work across the globe in the cities that we love like Raleigh, San Francisco, New York, Herzliya, Tokyo, London and Sheffield.

Risks

Increased competition from tech-driven traditional real estate firms may erode market share.

Recent layoffs could impact operational efficiency and service quality.

Strategic shifts from new executive appointments may not align with market demands.

Differentiation

Opendoor offers a seamless, quick, and transparent home buying and selling experience.

The company uses proprietary algorithms to provide competitive cash offers to sellers.

Opendoor's user-friendly platform allows self-guided home tours and online purchase completion.

Upsides

Growing consumer preference for digital transactions aligns with Opendoor's online platform.

AI-driven predictive analytics can enhance Opendoor's pricing algorithms for competitive offers.

Remote work trends expand Opendoor's market opportunities in suburban and rural areas.

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