Director, Analyst Relations

Position Overview

• Location Type: Not specified
• Employment Type: Not specified
• Salary: Not specified

This role seeks a dynamic and strategic Director of Analyst Relations to lead and execute the Analyst Relations (AR) program, supporting channel partner and customer marketing initiatives in collaboration with the VP of Global Marketing. The goal is to enhance brand perception, strengthen industry relationships, and drive market influence. The ideal candidate will be an exceptional communicator, skilled at building relationships and coaching spokespeople.

Responsibilities

Analyst Relations (Primary Focus)

• Develop and execute a comprehensive analyst relations strategy to enhance visibility and credibility with key industry analysts (e.g., Gartner, Forrester, IDC).
• Build and maintain relationships with industry analysts and act as a liaison between analysts and internal stakeholders.
• Cultivate and maintain strong relationships with analysts, ensuring the company is well-positioned in research reports, market assessments, and industry evaluations.
• Lead briefings, inquiries, and analyst engagements to communicate key company messages, market differentiation, and value propositions.
• Synthesize analyst feedback and insights to inform executive leadership, sales leadership, product strategy, and go-to-market initiatives.
• Drive thought leadership opportunities, including participation in analyst summits, research contributions, and strategic positioning in industry reports.
• Communicate company strategy, vision, and product direction to analysts. Use analysts’ insights to inform business strategy and decisions.
• Represent Spinnaker Support in a positive light to the analyst community.
• Communicate and collaborate with a variety of stakeholders across the company.
• Prepare reports and presentations to share with internal stakeholders.
• Develop and implement strategies to increase analyst engagement.
• Participate in industry events and conferences.

Channel Partner Marketing

• Work closely with the VP Global Marketing to execute joint marketing programs with channel and strategic partners.
• Align marketing initiatives with partner sales to enhance co-branding, demand generation, and partner enablement efforts.
• In collaboration with the creative team, develop content, collateral, and campaigns that support partner engagement, pipeline acceleration, and joint go-to-market strategies.
• Measure and report on the impact of partner marketing initiatives, optimizing efforts for maximum ROI.

Customer Marketing

• Partner with internal teams to strengthen and build customer advocacy programs, including case studies, testimonials, and reference programs.
• Develop and manage customer engagement strategies, such as webinars, roundtables, and executive forums, to deepen relationships and foster loyalty.
• Collaborate with sales and customer success teams to identify high-impact customer stories and amplify their successes through marketing channels.

Requirements

Not specified

Application Instructions

Not specified

Company Information

Not specified