Director, Account Management at Influential

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Marketing, TechnologyIndustries

Requirements

7 - 9+ years of experience working in a digital or advertising environment
Excellent engagement and negotiation skills across client management, expectation management, and conflict resolution

Responsibilities

Partner with the revenue lead to manage and grow a portfolio of strategic accounts
Ensure that the portfolio team has the appropriate staffing allocation across capabilities in strategy & analytics, account management, performance media, creator partnerships & campaign management, etc
Serve as the client advocate to ensure the portfolio team has the necessary information/briefing, and awareness of KPIs to scope and complete a project on schedule and on budget, including client program goals, product knowledge, and best practices
Drive vertical/category leadership opportunities in RFPs and opportunistic ideas
Bring forward innovation and inventory leadership opportunities from our i3 team to showcase to our clients
Lead and engage portfolio team across clients and campaigns, working collaboratively to drive programs that meet the client’s performance and business objectives
Drive adoption of stated client solutions best practices through example setting and positive reinforcement
Monitor and track client’s performance objectives for all their existing initiatives to ensure program goals are being met/exceeded
Act as a point of contact on client accounts, manage client escalations, and solve issues as appropriate
Work with internal team to ensure the client develops trust in the portfolio team by overseeing client outputs and communication
Think conceptually, imaginatively, and systematically to address potential challenges and optimize opportunities
Collaborate with other departments, including Revenue, Execution, and Operations to address client needs and scale the business to meet long term company goals
Lead process improvements, ensuring efficiency, build value for the organization by proactively identifying and mitigating potential risks to the business
Maintain and expand working knowledge of research products, industry trends, and competitive set as they relate to the client’s business
Manage monthly billing reconciliation process with Account Management and Finance teams

Skills

Key technologies and capabilities for this role

Account ManagementClient Relationship ManagementTeam LeadershipInfluencer MarketingCampaign ManagementStrategy & AnalyticsPerformance MediaCreator Partnerships

Questions & Answers

Common questions about this position

What compensation and benefits does Influential offer?

Influential offers competitive compensation, flexible time off with inclusive holiday benefits, comprehensive medical, dental & vision insurance for employees, and 401(k) matching.

Is this Director, Account Management role remote or office-based?

This information is not specified in the job description.

What key skills are required for the Director, Account Management position?

The role requires strong leadership skills to motivate a diverse, fast-moving team, experience fostering strong relationships with clients and internal teams, and the ability to drive client relationships, organic growth, and innovation.

What is the company culture like at Influential?

Influential has an awesome collaborative work culture with a diverse team, built of people from across the country who have experience in social media, influencer marketing, and technology.

What makes a strong candidate for this Director role?

A strong candidate is an experienced dynamic leader with proven success in fostering client and internal relationships, strong leadership to motivate diverse teams, and skills in driving account growth, innovation, and campaign success.

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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