Digital Programs Marketing Specialist — Regional (EMEA) — Lisbon Metro Area at PagerDuty

Lisbon, Lisbon, Portugal

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Digital OperationsIndustries

Requirements

2–4+ years of B2B SaaS digital marketing with a demand gen focus (pipeline vs. brand-only)
Hands-on with Google Ads and Google Analytics; strong understanding of LinkedIn paid social
Experience designing and executing A/B tests and optimizing to CPL/pipeline goals
Working knowledge of Marketo (no heavy building required) and Salesforce lead lifecycle/attribution
Confident creating/adapting digital assets (ads, LPs, webinars)

Responsibilities

Localize and optimize global digital programs for EMEA: Partner weekly with Global Performance Marketing and Brand to adapt messaging, targeting, and languages; monitor channel performance, surface insights, and recommend budget/country shifts; stay aligned to global campaign calendars, content drops, and asset updates
Build and run regional digital programs: Plan and execute EMEA-specific programs across search, paid social, display, landing pages, email and nurtures; create local digital events (webinars, livestreams) in-language or market-specific (e.g., UK, FR, DE, ES) including regulatory topics; produce or adapt lightweight digital assets when Brand/Creative bandwidth is constrained, ensuring brand consistency
Support optimisation of regional websites: Work with Global Web and content teams on local language webpage optimisation; create market-relevant content (webpages, assets, blogs, etc) to enrich and augment local relevance, reach and searchability of PD websites and content
Manage Regional Direct Mail Programs: Manage regional direct mail vendors and business stakeholders to execute direct mail campaigns that integrate and augment regional go-to-market plans; search, evaluate, and test vendors that perform well for the local markets
Performance Analytics - measure, test, learn, and iterate: Own A/B testing plans (creative, copy, offers, channels), define success metrics, scale winners; track and report CTR, CVR, CPL, MQLs/SQLs, and pipeline contribution with clear, data-driven recommendations and actionable changes to improve lead-to-pipeline conversion; ensure clean lead flow and attribution with Marketing Ops (Marketo → Salesforce)
Cross-functional partnership: Collaborate closely with Global Performance Marketing, Content, Brand/Creative, Campaigns, Field Marketing, and Sales; coordinate with country field teams around priority accounts and events

Skills

Digital Marketing

Performance Marketing

Campaign Localization

Channel Performance Monitoring

Budget Optimization

Lead Generation

EMEA Marketing

Marketing Analytics

Content Adaptation

Regional Campaigns

PagerDuty

Incident management and response platform

About PagerDuty

PagerDuty specializes in incident management and response, providing a platform that helps organizations quickly address IT issues to minimize operational disruptions. The platform integrates with various monitoring tools to detect incidents in real-time, alerting the right personnel for swift action. This process aids in reducing downtime and maintaining service quality across sectors like technology, finance, healthcare, and retail. PagerDuty operates on a subscription-based model, offering different pricing tiers based on user count and feature levels, which ensures a steady revenue stream. The company also provides premium support and professional services, enhancing its offerings. Overall, PagerDuty aims to help organizations efficiently manage and resolve IT incidents, ensuring the reliability of their digital services.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$168.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health, AD&D, Disability, Vision, Life, and Dental Insurance

Paternity and Maternity Leave

Employee Assistance Program

PTO (Vacation / Personal Days)

Sick Time

Remote Work

Adoption Assistance

401(k)

Employee Stock Purchase Program

Flexible Spending Account

Student Loan Repayment Plan

Risks

Emerging AIOps platforms may erode PagerDuty's market share.

Economic downturns could affect subscription renewals and acquisitions.

Reliance on third-party integrations poses risks if partners change APIs.

Differentiation

PagerDuty integrates seamlessly with popular tools like Microsoft Teams and Slack.

Recognized as a leader in GigaOm's 2024 Radar for AIOps.

Subscription-based model ensures steady recurring revenue from diverse industries.

Upsides

Enhanced chat collaboration attracts more enterprise clients relying on Microsoft Teams and Slack.

Strategic focus on public sector and Americas sales expands market reach.

Investments by Intech and Quantbot indicate confidence in growth potential.

Land your dream remote job 3x faster with AI

Try Jobo Free