Digital Mktg Advisory Senior Analyst at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, Marketing, Digital MarketingIndustries

Requirements

Any Graduation (Bachelor’s degree in Business, Marketing, Communications, or related field preferred; Master’s degree/MBA or specialization in CRM, Digital Marketing, or Customer Experience Management advantageous)
5 to 8 years of experience (3–5 years specifically in CRM management, customer loyalty, or digital marketing roles within consumer-focused organizations)
Hands-on experience with CRM systems (e.g., Salesforce Marketing Cloud) to manage customer databases, segment audiences, and analyze customer behaviors
Familiarity with marketing automation tools, loyalty program software, customer segmentation platforms, and campaign management systems
Ability to interpret customer data to uncover insights, trends, and opportunities for optimization
Skilled in project management, handling multiple projects from concept to execution
Demonstrated success in designing and managing CRM and/or loyalty programs improving engagement and retention
Experience in campaign management, customer segmentation, lifecycle marketing, cross-functional collaboration, customer lifecycle frameworks, personalization techniques, and marketing automation tools
Certifications in CRM platforms (e.g., Salesforce Administrator/Marketing Cloud), digital marketing, or customer experience desirable
Core competencies: Customer-centric mindset, analytical and strategic thinking, strong verbal/written communication, problem-solving/innovation, attention to detail/data accuracy, creativity/agility in strategy execution

Responsibilities

Drive development, execution, and optimization of customer loyalty and CRM programs to strengthen relationships, enhance brand loyalty, increase lifetime value, and deliver seamless experiences
Collaborate cross-functionally with marketing, data analytics, sales, and customer service teams to design, implement, and monitor initiatives engaging customers and driving growth
Oversee daily operations and continuous optimization of loyalty programs, aligning with business goals and customer needs
Assist in designing and implementing CRM strategies to manage/analyze customer interactions/data throughout the lifecycle, improving satisfaction and loyalty
Develop personalized, data-driven customer journeys and communications

Skills

Campaign Management

CRM Platforms

Salesforce Marketing Cloud

Marketing Automation Tools

Loyalty Program Software

Customer Segmentation

Data Analytics

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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