Digital Marketing Strategist at Caterpillar Inc.

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Mining, Construction, PowerIndustries

Requirements

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs
Professional experience in marketing either with a corporation or creative agency
Thorough knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs
Capable of providing actionable insights from marketing performance data
A deep understanding of Salesforce, Google Analytics, and Adobe marketing tools

Responsibilities

Collaborating with industry marketing teams and technical partners to improve customer experience and technology adoption across the enterprise
Working directly with business units across Mining, Construction, and Power industries to optimize their overall digital marketing capabilities
Educating and piloting new marketing technology as it becomes available
Understanding business unit partner marketing strategy and incorporating it into enterprise level digital solutions
Developing strategies related to marketing technologies and digital marketing process excellence to improve marketing performance
Leading efforts in aligning marketing technology roadmaps with business goals
Advocating for business units needs in marketing technology and/or engineering planning meetings, reveals, and retrospectives

Skills

Key technologies and capabilities for this role

Digital MarketingMarketing TechnologyMarketing StrategyCustomer ExperienceTechnology AdoptionAnalyticsTelematicsAIMarketing Roadmaps

Questions & Answers

Common questions about this position

Is this position remote or hybrid?

This position is located in an office setting and is not considered hybrid or remote.

What key skills are required for the Digital Marketing Strategist role?

The role requires creativity, relationship management, strategic thinking, and knowledge of digital marketing processes, techniques, and platforms.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Caterpillar Inc.?

Caterpillar emphasizes a global team that cares about each other, innovation, problem-solving, and building stronger, more sustainable communities.

What makes a top candidate for this Digital Marketing Strategist position?

Top candidates have professional experience in marketing with a corporation or creative agency, along with strong creativity skills.

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

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