Digital Marketing Manager, Paid Search at RingCentral

Belmont, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

5+ years of hands-on SEM experience, either agency or client-side
Familiarity with SaaS B2B GTM strategy and leads routing principles
Proficiency in Google Ads and Bing Ads, with knowledge of bid strategy frameworks
Strong analytical skills and ability to use performance data to drive decisions
Experience collaborating with cross-functional teams (analytics, creative, product, or web)
High attention to detail and organizational skills with the ability to manage multiple projects
Experience working with nine-digit budgets
Desired Qualifications
Familiarity with A/B testing, landing page optimization, and CRO frameworks
Hands-on use of Google Ads Editor and Bing Ads Editor
Working knowledge of reporting tools (e.g., Google Sheets, Excel, Tableau)
Experience in B2B or SaaS digital marketing
Bachelor’s degree or equivalent work experience

Responsibilities

Execute and optimize paid search campaigns (SEM) across Google Ads and Bing to support demand generation goals and hit quarterly targets and KPIs
Manage campaign elements, including keyword builds, ad copy, bid strategies, budgets, and landing page alignment
Run ongoing keyword research, ad copy testing, and performance optimizations to improve conversion rates and ROI
Monitor campaign pacing and performance against budget and KPI goals, escalating issues when needed
Partner with analytics, web, and product marketing teams to ensure accurate tracking, attribution, and funnel measurement, and messaging alignment
Prepare and present campaign performance updates with actionable insights and recommendations
Perform other tasks as requested by management

Skills

Key technologies and capabilities for this role

Google AdsBing AdsSEMPaid SearchKeyword ResearchAd Copy TestingBid StrategiesPerformance OptimizationCampaign ManagementROI AnalysisKPI TrackingAttributionAnalytics

Questions & Answers

Common questions about this position

What benefits does RingCentral offer?

RingCentral offers comprehensive medical, dental, vision, disability, and life insurance, along with Health Savings Account (HSA), Flexible Spending Account (FSAs), and Commuter benefits, plus voluntary supplemental benefits.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What experience is required for the Digital Marketing Manager, Paid Search role?

The role requires 5+ years of hands-on SEM experience, proficiency in Google Ads and Bing Ads, strong analytical skills, experience collaborating with cross-functional teams, and high attention to detail.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Paid Search Manager role?

Strong candidates have 5+ years of SEM experience, familiarity with SaaS B2B GTM strategies, proficiency in Google Ads and Bing Ads, experience with nine-digit budgets, and skills in A/B testing and reporting tools like Google Sheets, Excel, or Tableau.