Digital Marketing Manager - 12 month FTC at Expedia

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Financial Services, Data AnalyticsIndustries

Requirements

Proven experience managing performance marketing campaigns across Paid Search, Display, and Meta
Deep understanding of digital media metrics and attribution
Experience managing budgets and optimising for ROAS
Ability to build compelling business cases and present to senior stakeholders
Familiarity with A/B testing, audience segmentation, and conversion rate optimisation
Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics
Excellent project management skills

Responsibilities

Plan, execute, and optimise paid media campaigns across Google Search, Display, and Meta platforms to drive traffic and conversions
Build business cases for increased investment in paid media, including forecasting, scenario planning, and ROI modelling
Lead the development of an evolving suite of creative assets and messaging that clearly communicates the benefits of using Experian. Manage both in-house creative resources and external agency partners, leveraging the latest AI tools to enhance efficiency and innovation
Identify and trial new channels, formats, and targeting strategies to improve campaign performance and reach
Work closely with analytics, product, and creative teams to align messaging, targeting, and user experience
Deliver regular performance reports and insights to stakeholders, highlighting key learnings and opportunities for growth

Skills

Paid Search

Google Ads

Display Advertising

Meta Ads

Campaign Management

ROAS Optimization

ROI Modelling

Creative Strategy

AI Tools

A/B Testing

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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