Digital Marketing Analyst (R-18554) at Dun & Bradstreet

Taipei City, Taipei City, Taiwan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, B2BIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
Minimum 3-5 years of experience in digital marketing, preferably in B2B or tech industry
Proven experience in SEO, content strategy, and paid media campaign management
Familiarity with tools such as Google Analytics, GA4, Google Ads, Marketo, or similar CRM platforms
Strong analytical skills and ability to interpret data to drive decisions
Excellent communication and project management skills
Ability to work independently and manage multiple projects simultaneously
Fluent in English at a business level

Responsibilities

Develop and execute SEO strategies to improve organic search rankings and website traffic (work with agency)
Plan and manage content marketing initiatives across website and social media channels
Create and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to drive lead generation and brand awareness (work with agency)
Monitor and analyze campaign performance using analytics tools, and provide actionable insights
Collaborate with internal teams (sales, product, and data) to align marketing efforts with business goals
Manage CRM and marketing automation tools to nurture leads and improve conversion rates
Stay updated with digital marketing trends and competitor activities

Skills

Key technologies and capabilities for this role

SEOContent MarketingGoogle AdsMeta AdsLinkedIn AdsGoogle AnalyticsCRMMarketing Automation

Questions & Answers

Common questions about this position

What experience level is required for this Digital Marketing Analyst role?

A minimum of 3-5 years of experience in digital marketing is required, preferably in B2B or tech industry.

What key skills are needed for this position?

Proven experience in SEO, content strategy, and paid media campaign management is required, along with strong analytical skills, familiarity with tools like Google Analytics, GA4, Google Ads, and Marketo, plus excellent communication and project management skills.

What is the company culture like at Dun & Bradstreet?

Dun & Bradstreet has an award-winning culture that accelerates creativity, innovation, and growth, with a passionate global team of 6,000+ members dedicated to turning uncertainty into confidence; bold and diverse thinkers are welcome.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Dun & Bradstreet

Business intelligence products for companies

About Dun & Bradstreet

Dun & Bradstreet seeks to create a global network of trust enabling clients to turn uncertainty into confidence, risk into opportunity, and potential into prosperity. The company is building on its world-class data and analytics—Dun & Bradstreet Data Cloud—to deliver more data and deeper insights.

Jacksonville, FloridaHeadquarters

1840Year Founded

$364.8MTotal Funding

IPOCompany Stage

Data & Analytics, ConsultingIndustries

5,001-10,000Employees

Benefits

Medical and Prescription Drug: Comprehensive coverage through a choice of a Preferred Provider Organization (PPO) plan and Consumer Directed Health Plan (CDHP). The CDHP plan has a Health Savings Account (HSA) option. D&B contributes to the HSA each year.

Dental: Insurance including preventive care, basic care, major care and orthodontia

Vision: Coverage for routine eye exams and prescription lenses, frames and contact lenses

Health Care Accounts: Set aside before-tax dollars to pay for eligible health care expenses. You can choose a Healthcare Flexible Spending Account (FSA) or Health Savings Account (HSA).

Life Insurance: Company paid life insurance, as well as additional coverage including Basic, Supplemental, Spouse or Domestic Partner, and Child

Accidental Death & Dismemberment Insurance: Benefit that provides a payment if you suffer an accident that is fatal or dismembering

Business Travel Accident Insurance: Benefit that provides a payment if you are injured or die as a result of an accident while traveling on Company-approved business

Short-Term Disability (STD): Company provided benefit that offers you income protection for absence due to nonwork-related injury or illness

Long-Term Disability (LTD): Coverage that picks up when your STD ends. It provides income protection if you become totally disabled and are unable to work after 180 days of continuous disability.

Critical Illness Insurance: Insurance that is intended to supplement your medical and disability coverage. It provides a lump-sum benefit in the event you (or a covered family member) are diagnosed with a covered condition, such as cancer, heart attack, and more

Hospital Indemnity Insurance: Provides a lump-sum benefit to help you pay for costs in the event you (or a covered family member) are hospitalized.

Accident Insurance: Provides a lump-sum benefit to help you (or a covered family member) pay for costs for a covered injury and related services

401(k) Plan: Retirement plan into which you can make before-tax, Roth and after-tax contributions; company match is available along with a wide range of investment options

Personalized Planning & Advice (PP&A): Assistance with 401(k) investment decisions and financial wellness

Dependent Care Flexible Spending Account (FSA): Set aside before-tax dollars to use towards eligible dependent child or adult care services

Legal Insurance Plan: Insurance plan that provides you with prepaid legal services to help you address a wide range of legal matters (i.e. home purchase, will creation, small claims court, dispute with a home contractor, and much more)

Home and Auto Insurance: Special group rates and discounts on protection of your home, car and other personal property

Commuter Benefit: Pay for your commuting expenses through before-tax payroll deductions

Pet Insurance: Plan that reimburses you for expenses incurred for covered services

Vacation days: 20 days and you are eligible to earn more based on your years of service

Holidays: 9 paid days that coincide with the national holidays when our US offices are closed, plus one floating holiday of your choice

Volunteer Days: Two days per year to volunteer

Unsick Day: One paid day off to visit the doctor when you are not sick

Paid Maternity & Paternity Leave: Up to 16 weeks of paid leave for the primary caregiver, and up to 2 weeks of paid leave for the secondary caregiver

Employee Assistance Program (EAP): Free confidential support, including access a network of professional counselors, and referrals on resources for everyday needs

Adoption Assistance: Reimbursement for eligible expenses related to adopting a child

Education Assistance: Provides financial assistance for outside education to enable team members to achieve greater results in their current position and/or to prepare team members for future assignments within Dun & Bradstreet

Risks

Rapid AI adoption in B2B could increase competition for D&B's traditional services.

Partnership with Lili may expose D&B to credit management risks for small businesses.

Generative AI in D&B Hoovers may face data privacy and security challenges.

Differentiation

Dun & Bradstreet's DUNSRight® Quality Process ensures high-quality, decision-ready business insights.

The company offers a vast global commercial database with over 220 million business records.

D&B's integration of AI, like ChatD&B, enhances real-time business decision-making capabilities.

Upsides

D&B's AI-driven solutions, like D&B Ask Procurement, improve procurement efficiency and decision-making.

Partnerships with fintechs, such as Lili, expand D&B's offerings for small business banking.

Recognition as a leader in KYC Data Solutions strengthens D&B's market position.

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