Digital Content Associate at Via

New York, New York, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Transportation, Biotechnology, MarketingIndustries

Requirements

Minimum of 1 year of experience in social media management, digital marketing, or content strategy for B2B or mission-driven organizations
Proven track record of managing and growing professional B2B audiences across social channels, particularly LinkedIn and Twitter/X and website visitors
Exceptional writing and editing skills with the ability to quickly craft polished, professional, and engaging copy
Ability to experiment with voice and tone to find the right fit
Fluency in using social media scheduling and analytics tools
Ability to interpret metrics and optimize content accordingly
Highly organized with meticulous attention to detail and a proactive approach to project management
Ability to translate complex technology, policy, or impact-driven work into accessible, engaging, and human-centered content
Self-starter who thrives in a fast-paced, mission-driven work environment

Responsibilities

Develop and execute strategy: Define and own the overarching digital content strategy that aligns with Via's business goals, product launches, and regional marketing initiatives
Maintain and evolve Via's brand voice and editorial guidelines across all digital platforms, ensuring a cohesive and engaging narrative
Own the end-to-end execution of our social media calendar, including scheduling, publishing, and ensuring content consistency across all channels
Draft and edit engaging, on-brand copy for daily posts across LinkedIn, Twitter/X, and other key platforms
Actively monitor social channels for mentions, news, and relevant conversations
Engage with followers, partners, and the public in a timely, professional, and on-brand manner
Assist in tracking and reporting on platform key performance indicators (KPIs)
Gather data, analyze performance trends, and help generate insights to inform future strategy
Coordinate with the Design team to manage and organize visual assets (photos, graphics, videos) to ensure timely delivery and proper platform formatting
Stay current on industry news, competitor activity, and platform updates, bringing fresh ideas and best practices to the team

Skills

Key technologies and capabilities for this role

CopywritingContent StrategySocial Media MarketingContent CurationBrand VoiceDigital MarketingCommunication

Questions & Answers

Common questions about this position

What experience is required for the Digital Content Associate role?

A minimum of 1 year of experience in social media management, digital marketing, or content strategy for B2B or mission-driven organizations is required, along with a proven track record of managing and growing professional B2B audiences across social channels, particularly LinkedIn and Twitter/X.

What are the main responsibilities of this position?

You will develop and execute digital content strategy, manage the social media calendar, draft engaging copy for platforms like LinkedIn and Twitter/X, handle community management, track performance KPIs, coordinate visual assets, and stay current on industry trends.

Is this role remote or office-based?

This information is not specified in the job description.

What is the salary for the Digital Content Associate position?

This information is not specified in the job description.

What kind of candidate is Via looking for in this role?

Via seeks a sharp, creative writer with experience in B2B or mission-driven content who can strategize, execute, and optimize digital content across social media, website, and ad campaigns while maintaining brand voice.

Via

Digital transportation solutions and network optimization

About Via

Via improves transportation systems by creating efficient digital networks for various clients, including urban and rural residents, corporate employees, students, and patients. Their TransitTech technology offers flexible mobility solutions that enhance convenience and efficiency while reducing costs, especially in student transit. Via also provides planning and scheduling services through their Remix platform, along with the Citymapper for Cities app, which offers insights to strengthen transit networks. The company's goal is to leverage digital technology to enhance transportation efficiency and improve the overall rider experience.

New York City, New YorkHeadquarters

2012Year Founded

$862.9MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consulting, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive salaries and equity packages.

Health and wellness benefits.

Local volunteer opportunities.

Support for all new parents.

Learning opportunities through our Via-Versity.

Employee Resource Groups.

Risks

Increased competition from AI-integrated transit solutions could challenge Via's market position.

Potential regulatory scrutiny may complicate Via's acquisition of Citymapper.

Expansion in underserved zones may face logistical challenges or community pushback.

Differentiation

Via transforms rigid transit systems into dynamic, on-demand networks.

Via's TransitTech serves diverse clients, from urban dwellers to rural residents.

Via's Citymapper for Cities app provides comprehensive passenger insights.

Upsides

Via's partnership with King County Metro addresses first- and last-mile transit needs.

Microtransit pilot programs with Summit County highlight Via's innovative solutions.

Via's potential acquisition of Citymapper could enhance its Mobility as a Service offerings.

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