5-7+ years experience in a marketing project management or similar role
3-5+ years’ specific focus in digital asset management, preferably implementing or managing a digital asset platform (e.g., Adobe Experience Manager, Brandfolder, Bynder)
Experience developing metadata and taxonomy, along with overseeing governance
Knowledge of wide-ranging file formats and specifications including still, video, social, web content, etc
Exceptional attention to detail, ability to manage large volumes of assets, and excellent organizational skills
Excellent project management skills with ability to manage multiple deliverables and meet deadlines
Strong verbal and written communication skills with demonstrated ability to document clear workflows and processes, and for training, user support, and cross-functional collaboration
Able to effectively collaborate in a global, cross-functional team
Responsibilities
Steward Digital Asset Strategy: Drive metadata and taxonomy strategies and approach to support business needs; Align asset retrieval capabilities with digital asset strategy; Develop analytics reporting that enables sharing of insights and recommendations for ongoing optimization and platform improvements
Develop and Execute Processes and Workflows: Develop and oversee content workflows to ensure useful, relevant procedures in place that meet business needs across the system and asset life cycle; Monitor and audit assets to adhere to established governance standards; ensure process standards are being followed for managing assets; Support workflow oversight and ad hoc change implementation to ongoing platform optimization
Maintain Digital Asset Library Integrity: Develop and maintain metadata of shared terms with definitions and rationale; Monitor the library to ensure that all assets are up to date and accurate; Manage and monitor the access and use of digital assets, ensuring brand consistency, compliance, and copyrights/usage; Maintain taxonomy, process, and governance-related documents, including business requirements, guidelines, etc.; Conduct regular audit of assets to archive old and outdated materials
Technical Support of System: Manage external vendor in supporting overall platform; Work with IT to ensure ongoing support of cyber security, single sign on, and other technical requirements are met; Review and maintain system security profiles and user access rights
Digital Asset “Champion” for the Organization: Collaborate with other departments to ensure that assets are easily accessible and properly utilized; Provide training and ongoing support on the best practices; Drive ongoing education and awareness in the organization, encouraging the use of newly created content by communicating with stakeholders regularly about changes and updates; Develop and maintain editorial calendar to update organization on content, training, etc