Demand Marketing Manager at Checkr

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, HR TechnologyIndustries

Requirements

Results-driven mindset with experience in designing client events and achieving successful conference results
Ability to build and scale multi-channel demand generation programs driving brand awareness, pipeline, and revenue growth
Partnership experience with Sales, Product Marketing, and RevOps to execute integrated campaigns
Hands-on expertise in high-performing channels: client events, conferences, webinars, field marketing
Knowledge of broader initiatives like partner marketing and direct mail
Skills in market research, analyzing customer behavior, identifying target segments, defining value propositions
Proficiency in setting objectives, KPIs, adjusting budgets/resources, and selecting optimal marketing channels/tactics
Capability to plan, promote, and execute webinars and events (in-person/virtual) aligned to buyer personas and funnel stages
Experience planning/executing field marketing: Regional VIP events, executive dinners, roadshows, in-person meetups, direct mail
Collaboration skills with strategic partners for co-marketing joint solutions
Familiarity with Marketing Operations and RevOps for tracking performance (MQL > SL > opportunity workflows)
Analytical skills to analyze campaign outcomes, draw insights, and present results to facilitate decisions
Ability to work with content marketing and sales to develop, review, publish, and promote materials
Experience preparing and presenting recommendations from data to executive level
Quantitative and qualitative data evaluation for performance, ROI, strategy, and tactics adjustment

Responsibilities

Own end-to-end demand generation programs driving qualified pipeline across buyer journey, with emphasis on client events, conferences, webinars, field, partner marketing, and cross-functional alignment
Support and optimize marketing plan: conduct market research, analyze customer behavior, identify segments, define value propositions, ratify objectives/KPIs, adjust budgets/resources, choose channels/tactics
Plan, promote, and execute webinars and events (in-person/virtual) aligned to buyer personas and funnel stages
Plan and execute field marketing: Regional VIP events, executive dinners, roadshows, in-person meetups; leverage direct mail and vendors for engagement/pipeline
Collaborate with partners to co-market joint solutions
Work with RevOps to track campaign performance across funnel, including qualified accounts for top-tier segments and MQL > SL > opportunity workflows for lower-tier
Analyze campaign outcomes, draw insights, present results for decision-making and next steps
Develop (write, drive review, publish) and promote marketing materials with content marketing and sales teams
Prepare and present recommendations from experimental data to executive level
Collaborate with product marketing, RevOps, enablement, and sales to formulate/align strategy and execute programs for awareness, engagement, pipeline
Continuously evaluate performance/ROI of events/campaigns using data to adjust strategy/tactics

Skills

Demand Generation

Event Marketing

Conference Management

Webinars

Field Marketing

Partner Marketing

Direct Mail

Pipeline Generation

Brand Awareness

Sales Collaboration

Checkr

Provides background check services for employers

About Checkr

Checkr provides background check services primarily for businesses, staffing agencies, and recruiters. Their platform allows clients to conduct thorough background screenings to verify potential employees' histories, which is especially important in high-risk industries. The service operates on a software-as-a-service (SaaS) model, where clients subscribe to access a user-friendly dashboard and various features that help manage the background check process efficiently. Checkr also offers educational resources to promote fair hiring practices. Unlike many competitors, Checkr's platform includes innovative solutions like Checkr Assess, which can significantly reduce talent acquisition costs. The company's goal is to help businesses hire trustworthy employees while ensuring compliance and promoting fair hiring practices.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$535.1MTotal Funding

SERIES_ECompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

A fast-paced and collaborative environment

Learning and development allowance

Competitive compensation and opportunity for advancement

100% medical, dental, and vision coverage

Up to 25K reimbursement for fertility, adoption, and parental planning services

Flexible PTO policy

Monthly wellness stipend, home office stipend

Risks

Recent layoffs suggest potential financial instability or restructuring challenges for Checkr.

Departure of key personnel may lead to internal restructuring and operational disruptions.

Acquisition of Inflection and workforce reduction could lead to integration challenges.

Differentiation

Checkr offers rapid background checks using advanced technology, surpassing traditional providers.

The company promotes fair hiring practices, aligning with modern corporate social responsibility goals.

Checkr's SaaS model provides a user-friendly platform with compliance resources and partner integrations.

Upsides

Increased demand for digital background checks boosts Checkr's remote verification capabilities.

The gig economy's growth enhances demand for Checkr's quick and reliable background checks.

AI integration in HR tech allows Checkr to improve accuracy and speed of checks.

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