Demand Generation Specialist at Incident IQ

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, SaaS, EducationIndustries

Requirements

Hands-on experience blending strategy, execution, and optimization to drive lead generation and pipeline through integrated campaigns
Ability to run multi-channel campaigns (paid media, email, web, SDR, content) and ensure touchpoints work together
Expertise in defining and applying segmentation strategies, shaping content packaging, optimizing automated nurture programs, and improving campaign conversion rates through structured testing
Excitement about running smart campaigns, building scalable programs, and owning the digital demand engine for a key business segment or product line
Understanding of Strategic, Targeted Demand, and Automated Nurture frameworks

Responsibilities

Plan and execute integrated campaigns aligned to Strategic, Targeted Demand, and Automated Nurture frameworks
Build campaign briefs, lead execution, and coordinate cross-channel distribution (paid, email, SDR, syndication)
Apply creative thinking to bring campaigns to life and drive interest, conversion, and pipeline
Own pipeline performance for assigned product or segment
Partner with Web Optimization & SEO Specialist and PMM to improve performance on key conversion pages
Identify new opportunities to drive inbound interest and expand reach across segment
Define and refine segmentation strategy for campaigns with support from Marketing Ops
Leverage account lists, persona mapping, and intent data to improve targeting and lead quality
Collaborate with Paid Media, SEO, and Email specialists to launch channel activations
Support pre- and post-event engagement with the Events team
Guide content needs and packaging in partnership with the Content team
Run structured A/B and multivariate tests across campaign elements (email, ads, offers, landing pages, automated nurture streams)
Continuously refine nurture workflows to better guide leads through the funnel and improve hand-raiser conversion
Analyze performance and optimize campaigns to improve conversion, MQL, MQO, and pipeline metrics
Own reporting in partnership with Marketing Ops to assess ROI and campaign health
Provide SDRs and Sales with campaign context, talking points, and follow-up materials
Support high-priority outreach plays (e.g., reheat campaigns, account sprints, list activations)

Skills

Demand Generation

Lead Generation

Paid Media

Email Marketing

Content Marketing

Marketing Automation

Segmentation

A/B Testing

Pipeline Management

SDR

Incident IQ

Asset management platform for K-12 schools

About Incident IQ

Incident IQ provides a support and asset management platform specifically designed for K-12 educational institutions. The platform helps schools manage their technology assets, including devices like Chromebooks and various educational software applications. It allows IT staff to submit and manage support tickets, track assets, and integrate different applications for improved functionality. For example, it can securely sync student information and payment data, facilitating better communication between district systems. Unlike many competitors, Incident IQ focuses solely on the needs of K-12 schools, offering a subscription-based model that includes additional modules for facilities and event management. The company's goal is to streamline technology management and support processes in schools, making it easier for educators to focus on teaching.

Atlanta, GeorgiaHeadquarters

2016Year Founded

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, EducationIndustries

51-200Employees

Benefits

We facilitate whole-person growth where employees are able to develop personally as well as professionally.

We offer an energetic and collaborative environment, Everyone’s opinion matters!

We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!

We provide excellent work/life balance.

Risks

Increased competition from similar EdTech solutions may erode market share.

Rapid technological changes require constant updates, straining resources.

Economic downturns could reduce school budgets, impacting subscription renewals.

Differentiation

Incident IQ specializes in K-12 workflow management, unlike general EdTech platforms.

The platform integrates smart lockers, enhancing IT problem resolution in schools.

Incident IQ offers unique event and facilities management solutions for school districts.

Upsides

Partnership with Level Access enhances digital accessibility, meeting WCAG standards.

Strategic investment from Cove Hill Partners supports accelerated growth and innovation.

User-centric enhancements and certification programs improve user experience and adoption.

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