Delegate Acquisition and Engagement Manager

About CrowdStrike

Employment Type: Full time

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role

CrowdStrike is seeking a Delegate Acquisition and Engagement Manager to join our high-impact Global Motorsport Partnerships team. This dynamic role blends strategic field marketing with experiential motorsport event execution to create unforgettable experiences for our most important customers and prospects. You will work cross-functionally with internal teams and external partners to amplify the value of our motorsports sponsorships while accelerating pipeline and strengthening key relationships.

What You'll Do

Executive Events Delegate Acquisition, Nominations Management

• Acquisition Strategy Development
  • Collaborate with the Global Motorsport Partnerships team to define goals KPIs and success metrics for delegate acquisition across motorsports events and campaigns.
  • In conjunction with Executive Lead, Global Motorsport Partnerships Team, Sales and Marketing, identify target audience and criteria for nominations and delegate acquisition for Executive events and activations
  • Manage and execute master delegate acquisition plans in line with key sales and strategic targets and objectives including, but not limited to, pipeline acceleration within cold and strategically important customer accounts.
  • Develop and maintain an executive program database through the curation of various strategic data, working with relevant members of the Sales, Marketing and Operations teams and with 3rd party agencies as necessary.
• Stakeholder Collaboration & Internal Alignment
  • Partner with Sales, Marketing, and Executive teams to align sponsorship activations with strategic business objectives.
  • Build strong relationships with regional teams to identify key target accounts for delegate engagement.
  • Coordinate across the Global Motorsport Partnerships team, Field Marketing, and Regional Marketing to drive cohesive campaigns.
• Delegate Management & Acquisition Strategy
  • Develop and execute a comprehensive delegate acquisition and nominations strategy aligned with sales priorities.
  • Define audience criteria, nomination processes, and communication cadences.
  • Collaborate with Compliance and Legal teams to ensure efficient delegate approvals and adherence to all regulations.
  • Maintain and manage executive program databases with curated inputs from Marketing, Sales, and Operations.
  • Support rollout of nomination campaigns and maintain regular touchpoints with regional teams and leadership.
  • Support delegate communications, and audience engagement strategies.
  • Partner with third-party vendors and agencies to ensure seamless end-to-end event execution.
• Execution and Management
  • Support launch and roll-out of nominations and acquisition plan to Sales regions working directly with Regional Leads, Sales Management, Regional Marketing, and their teams as appropriate, keeping the Global Motorsport Partnerships team up to date and informed.
  • Track and manage nominations review process in collaboration with the Global Motorsport Partnerships team and delegate management third party agency.
  • Coordinate on behalf of the Global Motorsport Partnerships team the legal compliance process.