Data Scientist, Marketing
ConfluentFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess a Bachelor's degree with 3+ years of experience or a Master's degree with 1+ years of experience, demonstrating a strong command of probability and statistics. Proficiency in SQL and Python for data and statistical analysis is essential, along with familiarity with data science toolkits like Pandas, NumPy, and scikit-learn. Understanding of cloud platforms such as AWS or GCP and relational databases is required, complemented by strong problem-solving skills, attention to detail, and time management abilities. Experience with ad-tech or a keen interest in the ad-tech market and related measurement is preferred, as are excellent communication and organizational skills. Familiarity with randomized-controlled trials, A/B testing, and mar-tech/ad-tech measurement, along with strong understanding of large-scale data analysis and optimizing Spark jobs, are considered advantageous.
The Data Scientist will lead measurement initiatives, developing KPIs and learning plans for LiveRamp customers to support their marketing objectives. They will develop, implement, and maintain analytics systems, tools, and frameworks, and design approaches for observational analytics and experimental methods. Responsibilities include consulting with clients and internal teams on audience strategy, experimental design, data requirements, and post-campaign measurement. The role involves hands-on data analysis to drive insights, answer business questions, and enable campaign optimization, as well as creating presentations and communicating complex analytical concepts. The Data Scientist will also build expertise in data sources for enrichment and collaboration, gather requirements from customer stakeholders, and build client relationships. This role requires close collaboration with product and engineering teams to support cloud infrastructure and translate client needs into product improvements and new analytical offerings.
Identity platform for people-based marketing
LiveRamp offers an identity platform that connects people, data, and devices for effective marketing. This platform supports people-based marketing, allowing businesses to target their audiences more accurately. LiveRamp operates on a subscription model, providing services like data onboarding and identity resolution to help clients unify and analyze their data. The company aims to empower businesses to use data responsibly while enhancing customer experiences.