Data Analyst at betr

Miami, Florida, United States

Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Sports Betting, iGamingIndustries

Requirements

3+ years in data analytics, business intelligence, or growth analytics, ideally within B2C industries such as gaming, sports, or fintech
Advanced SQL and data modeling expertise
Strong experience with Power BI (preferred) or similar visualization tools

Responsibilities

Analyze performance across marketing channels (paid media, organic, CRM, referral, affiliates) to identify growth and retention opportunities
Partner with the Growth and CRM teams to evaluate acquisition funnels, retention drivers, and customer lifetime value (LTV)
Build and maintain automated dashboards and reports in Power BI to track key KPIs
Support experimentation and testing (A/B, holdout, incrementality) to measure campaign effectiveness and optimize ROI
Translate complex data findings into actionable recommendations that inform marketing and audience strategies
Develop practical, data-driven models and frameworks to estimate user LTV, churn risk, and player segmentation, helping guide marketing and retention strategies
Use statistical and exploratory techniques to identify behavioral patterns that can improve acquisition, engagement, and monetization
Apply machine learning or regression-based methods when useful to enhance day-to-day decision-making with forward-looking insights
Work in tandem with decision-makers across departments to understand their goals and proactively identify opportunities to leverage data for developing new insights and enhancing business results
Assist in regulatory and state reporting by ensuring data accuracy, completeness, and timely delivery of required reports
Ensure data consistency, governance, and alignment of key metrics across the organization
Write efficient SQL queries to extract, transform, and analyze large datasets from data warehouses (e.g., BigQuery)
Develop clean, intuitive dashboards and visualizations that make complex data accessible to stakeholders
Communicate findings clearly to both technical and non-technical audiences, turning data into narratives that drive action

Skills

Key technologies and capabilities for this role

SQLPythonExcelTableauGoogle AnalyticsMarketing AnalyticsUser AcquisitionRetention AnalysisCRMPredictive ModelingA/B Testing

Questions & Answers

Common questions about this position

What is the employment type for this Data Analyst position?

This is a full-time position.

Is this Data Analyst role remote or does it require office work?

This information is not specified in the job description.

What key responsibilities will the Data Analyst handle?

The role involves analyzing marketing channels, partnering with Growth and CRM teams on acquisition and retention, building Power BI dashboards, supporting A/B testing, and developing models for LTV and churn.

What teams will the Data Analyst collaborate with?

You'll work closely with Marketing, Product, and Growth teams, while supporting product, finance, trading, and compliance areas.

What skills make a strong candidate for this Data Analyst role?

Strong candidates have experience with marketing analytics, Power BI for dashboards, statistical techniques, predictive modeling, and A/B testing, plus the ability to translate data into actionable insights.

betr

Digital platform for fantasy sports and microbetting

About betr

Betr.app is a digital platform that combines fantasy sports with microbetting, targeting sports fans who want to engage in betting on their favorite sports like NFL, NBA, MLB, and NHL. The platform offers two main features: Betr Picks and Microbetting. Betr Picks allows users to make multiple bets on player statistics, with the potential to win up to 100 times their entry, enhancing the traditional fantasy pick'em experience. Microbetting enables users to place bets on specific moments during live sporting events, catering to those who enjoy fast-paced action and unpredictability. Betr.app generates revenue through entry fees from users participating in these betting games, making it distinct from competitors by focusing on both fantasy elements and real-time betting excitement. The company's goal is to provide an engaging and dynamic platform for sports enthusiasts to test their knowledge and instincts while enjoying the thrill of betting.

Miami, FloridaHeadquarters

2022Year Founded

$116.7MTotal Funding

EARLY_VCCompany Stage

Fintech, GamingIndustries

51-200Employees

Risks

Increased competition from FanDuel and DraftKings may impact Betr's market share.

Rapid state expansion could lead to regulatory challenges and compliance issues.

Reliance on Huddle Tech's technology poses integration risks if deployment issues arise.

Differentiation

Betr offers instant gratification through microbetting on live sports events.

Betr Picks allows users to win up to 100 times their entry on player stats.

Betr's peer-to-peer 'Group Mode' enhances user engagement in fantasy sports.

Upsides

Betr's expansion into 33 states increases its potential customer base significantly.

The acquisition of Huddle Tech's technology enhances Betr's sports gaming platform capabilities.

Collaborations with media personalities boost Betr's brand visibility and audience reach.

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