Data Analyst

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Interactive Entertainment, Mobile GamingIndustries

Requirements

Candidates should possess a Bachelor's degree in Computer Science, Mathematics, Statistics, Economics, or a related quantitative field, with advanced degrees (Masters or PhD) being a plus. They must have a minimum of 2 years of experience in data science or analytics roles, along with proficiency in Python and SQL. Demonstrated experience in data mining, data visualization, statistical analysis, and machine learning is required, and familiarity with Business Intelligence (BI) tools like Tableau and version control systems such as Git is advantageous. Strong written and oral communication skills are essential, alongside being highly self-motivated and possessing a keen interest in problem-solving, with a willingness to take ownership of challenges and the ability to work collaboratively as part of a team.

Responsibilities

The Data Analyst will collaborate with the Product team to improve revenue, retention, and engagement metrics by conducting A/B testing, performing insights analysis, and developing dashboards. They will monitor and maintain the integrity of tools and models used to streamline workflows and personalize the player experience, in collaboration with other data analysts and scientists. The role involves designing and developing projects within a GitHub environment and continuously learning about analytics best practices, actively sharing and promoting these practices across various games and teams.

Skills

Data Analysis

Machine Learning

Experiment Setup

Impact Analysis

Player Data Personalization

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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