D2C Content & Social Lead at Spring Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, TechnologyIndustries

Requirements

Deep understanding of mental health storytelling
Strong SEO, GEO, and social experience
Ability to create best-in-class content that converts
Based in NYC with availability for hybrid model (3 days/week in HQ at 60 Madison Ave office)
Editorial excellence and audience development skills

Responsibilities

Own and execute the D2C content strategy across formats (written, video, social, and newsletter) to attract and convert high-intent audiences
Oversee all on-site D2C content production, including blogs, landing pages, and resource guides to drive organic traffic and booked appointments
Write, assign, and edit up to 10 pieces of content per week, maintaining high standards of accuracy, empathy, and engagement; collaborate with mental health professionals to ensure content is clinically sound and approachable
Lead D2C social strategy across Instagram, Facebook, TikTok, and YouTube—growing presence, engagement, and community; ideate, create, and post original social content (short-form video, graphics, captions) to educate, inspire, and convert
Develop and manage a cross-channel content calendar, working with in-house and freelance creators to test new formats and optimize based on engagement metrics and audience feedback
Collaborate with the Social Media Lead to identify and act on social trends and cultural moments to position the brand as relatable and accessible in mental health
Pitch, script, and execute original video content, both short-form (for social) and long-form (for YouTube or site)
Drive SEO and GEO best practices for all D2C content to enhance discoverability, brand visibility, and qualified traffic from search and LLMs; collaborate with growth and product teams to refine landing page performance and search intent targeting
Track and analyze content performance metrics (traffic, engagement, conversion rates, time on page, etc.) to optimize strategy, constantly testing new formats and approaches

Skills

Key technologies and capabilities for this role

Content StrategySocial MediaSEOGEOAudience DevelopmentStorytellingDigital MarketingEditorialBrand AwarenessEngagementConversion Optimization

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

This is a full-time position based in NYC operating under a hybrid model, requiring three days per week in the HQ at 60 Madison Ave office.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills and experience are required for this role?

The role requires a deep understanding of mental health storytelling, strong SEO, GEO, and social experience, editorial excellence, and audience development skills.

What does the team structure look like for this position?

The role reports to the Director of Integrated Content and involves collaborating with mental health professionals, in-house and freelance creators.

What makes a strong candidate for the D2C Content & Social Lead role?

A strong candidate has experience in mental health storytelling, SEO/GEO/social expertise, ability to produce high-volume empathetic content, and skills in social media strategy across Instagram, Facebook, TikTok, and YouTube.

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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