Customer & Shopper Marketing Manager DACH Pharma at Actriv Healthcare

Düsseldorf, North Rhine-Westphalia, Germany

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmaceuticals, Personal Care, RetailIndustries

Requirements

Bachelor’s degree or higher in a relevant field
Proven experience in the OTC/FMCG pharmacy environment
Strong track record in executing pharmacy-focused initiatives
Solid sales and negotiation capabilities
Understanding of consumer goods P&L and performance drivers
Strong analytical skills with experience in category management and driver identification
High proficiency in Excel and PowerPoint (preferred)
Experience within Healthcare OTC, FMCG, or Beauty Care (preferred)
Previous experience in Trade Marketing or Digital Marketing (preferred)

Responsibilities

Deliver best-in-class merchandising and POS materials to maximise availability and visibility of key SKUs
Design and execute trade campaigns aligned with marketing priorities to support pharmacist sell-out, drive visibility, and enhance brand share of voice
Lead planning and activation of in-store events (roadshows, concourse activities, health days, etc.) for national and local pharmacy partners
Collaborate with Marketing to create trade toolkits (planograms, promotions, merchandising, communication) for key accounts and special projects
Analyse data to assess performance, strengthen category strategy, and identify new business opportunities
Identify and translate shopper insights into actionable strategies and winning retail experiences
Leverage point-of-sale opportunities to increase promotional effectiveness, reduce switch, and improve overall conversion
Act as the voice of the trade channel, sharing field insights with Brand Marketing and proactively proposing initiatives that bring strategy to life at retail
Partner closely with Trade Key Account Managers, Regional Sales Managers, and Key Account Specialists to align on priorities and drive cohesive execution
Prepare for and participate in key internal and external sales meetings
Support the growth of Karo brands across trade channels through high-quality execution
Build strong relationships with customers and internal partners to drive joint business plans
Monitor trade promotion effectiveness and ensure compliance with legal and corporate standards
Oversee trade-marketing budget responsibilities and track performance via dashboards/KPIs

Skills

Key technologies and capabilities for this role

Shopper MarketingCustomer MarketingIn-store ExecutionMerchandisingPOS MaterialsTrade CampaignsCategory ManagementPlanogramsPromotionsTrade ToolkitsPharmacy ChannelEvent PlanningRoadshowsStakeholder Management

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is hybrid, based in the office in Düsseldorf.

What are the key responsibilities in this role?

Responsibilities include in-store execution like merchandising and POS materials, category management with trade toolkits and data analysis, understanding shopper journeys, collaborating with brand marketing and sales teams, and general support for brand growth.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Karo Healthcare?

It's a dynamic, fast-paced, international environment with significant cross-functional team exposure, hands-on innovation, and opportunities for professional growth in a rapidly expanding organization.

What makes a strong candidate for this Customer & Shopper Marketing Manager role?

Strong candidates will have experience translating brand strategies into pharmacy channel execution, analyzing data for category insights, leading in-store events and trade campaigns, and collaborating across marketing, sales, and retail partners.

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Rising competition from similar healthcare staffing platforms threatens market share.

AI-driven staffing solutions may reduce need for traditional platforms like Actriv.

Potential labor law changes could impact Actriv's business model.

Differentiation

Actriv offers a unique platform for flexible nursing work schedules.

The company provides a seamless app experience for healthcare professionals.

Actriv's platform emphasizes matching skilled professionals with patient care needs.

Upsides

Actriv secured $3.9M for expansion in Tacoma, boosting growth potential.

Four-year streak on Inc. 5000 highlights Actriv's rapid growth and success.

Increased demand for flexible work aligns with Actriv's business model.

Land your dream remote job 3x faster with AI

Try Jobo Free